A study on B2B Communication in global markets reveals the growing strategic role of Communication. In a context of instability and transformation of interaction, it is up to Communication to create opportunities, ensure trust and enhance the relationship with stakeholders....
B2B companies | InterComm Study Most companies participating in the InterComm study reveal their intention to increase their investment in Communication in the coming months, but, it is highlighted in the analysis, that many organizations do not relate to the Communication strategy ...
Communication will undoubtedly play a fundamental and strategic role in the success of B2B companies' business with a focus on exports.
The scenario we have been living with in the last year, which few could have considered in their strategic planning, surprised companies and forced them to adapt to ensure their survival. To what extent does Communication play a role in this transformation and...
The impact of the pandemic, and its multiple consequences, made companies experience, and continue to live, countless challenges, forcing management to think differently. This goal of adaptation and redefinition has gone through, and will also go through, the full integration of...
In Portugal, there are tens of thousands of companies whose activity is the starting point of the production and distribution chains, which support many of the big brands with which we are used to living daily as final consumers and which are totally...
The impact of a pandemic, which few or none had anticipated, posed enormous challenges to companies and created a scenario of challenges and opportunities, particularly for startups. On the one hand, startups and entrepreneurs are not immune to the current state of...
A pioneering study of B2B Communication trends in global markets reveals the strategic role of the bet on Communication for companies with a focus on B2B and exports. Adapting to the new national and international scenario involves rethinking and reorganizing the contribution of...
The relevance of communication for the competitiveness of companies in the transformative context imposed by the Covid-19 pandemic is analyzed by the authors of this article. And the conclusion points to the need for communication to be seen as a strategic priority. O...
In the face of challenges that threatened the survival of companies in this pandemic context, the priority was to ensure the sustainability of the operation, guarantee jobs, respond to commitments with suppliers and partners and adapt to the new ...
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