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INTERCOMM REPORT B2B: COMMUNICATION ASSUMES STRATEGIC IMPORTANCE

INTERCOMM REPORT B2B: COMMUNICATION ASSUMES STRATEGIC IMPORTANCE

A study on B2B Communication in global markets reveals the growing strategic role of Communication. In a context of instability and transformation of interaction, it is up to Communication to create opportunities, ensure trust and enhance the relationship with stakeholders....

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The challenges of companies in a B2B context

The challenges of companies in a B2B context

B2B companies | InterComm Study Most companies participating in the InterComm study reveal their intention to increase their investment in Communication in the coming months, but, it is highlighted in the analysis, that many organizations do not relate to the Communication strategy ...

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Communication in a global business strategy

Communication in a global business strategy

The scenario we have been living with in the last year, which few could have considered in their strategic planning, surprised companies and forced them to adapt to ensure their survival. To what extent does Communication play a role in this transformation and...

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B2B communication in global markets

B2B communication in global markets

The impact of the pandemic, and its multiple consequences, made companies experience, and continue to live, countless challenges, forcing management to think differently. This goal of adaptation and redefinition has gone through, and will also go through, the full integration of...

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Communication as a priority for B2B companies

Communication as a priority for B2B companies

In Portugal, there are tens of thousands of companies whose activity is the starting point of the production and distribution chains, which support many of the big brands with which we are used to living daily as final consumers and which are totally...

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The future belongs to the most agile

The future belongs to the most agile

The impact of a pandemic, which few or none had anticipated, posed enormous challenges to companies and created a scenario of challenges and opportunities, particularly for startups. On the one hand, startups and entrepreneurs are not immune to the current state of...

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Communication in a global business strategy

Communication in a global business strategy

The relevance of communication for the competitiveness of companies in the transformative context imposed by the Covid-19 pandemic is analyzed by the authors of this article. And the conclusion points to the need for communication to be seen as a strategic priority. O...

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Communication with strategic relevance

Communication with strategic relevance

In the face of challenges that threatened the survival of companies in this pandemic context, the priority was to ensure the sustainability of the operation, guarantee jobs, respond to commitments with suppliers and partners and adapt to the new ...

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