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Communication in a global business strategy

Communication in a global business strategy

The scenario we have been living with in the last year, which few could have considered in their strategic planning, surprised companies and forced them to adapt to ensure their survival. To what extent does Communication play a role in this transformation and...

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B2B communication in global markets

B2B communication in global markets

The impact of the pandemic, and its multiple consequences, made companies experience, and continue to live, countless challenges, forcing management to think differently. This goal of adaptation and redefinition has gone through, and will also go through, the full integration of...

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Communication as a priority for B2B companies

Communication as a priority for B2B companies

In Portugal, there are tens of thousands of companies whose activity is the starting point of the production and distribution chains, which support many of the big brands with which we are used to living daily as final consumers and which are totally...

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The future belongs to the most agile

The future belongs to the most agile

The impact of a pandemic, which few or none had anticipated, posed enormous challenges to companies and created a scenario of challenges and opportunities, particularly for startups. On the one hand, startups and entrepreneurs are not immune to the current state of...

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Communication in a global business strategy

Communication in a global business strategy

The relevance of communication for the competitiveness of companies in the transformative context imposed by the Covid-19 pandemic is analyzed by the authors of this article. And the conclusion points to the need for communication to be seen as a strategic priority. O...

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Communication with strategic relevance

Communication with strategic relevance

In the face of challenges that threatened the survival of companies in this pandemic context, the priority was to ensure the sustainability of the operation, guarantee jobs, respond to commitments with suppliers and partners and adapt to the new ...

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Rebuilding relationships through communication

Rebuilding relationships through communication

The SARS-CoV-2 pandemic was felt, with an extraordinarily strong impact, in the usual conduct of the business of companies present in the Tourism sector. Affected by the global pandemic crisis, demand declined noticeably, with the arrival of tourists to ...

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Communication as dialogue and negotiation

Communication as dialogue and negotiation

In a context of particular relevance for exporting B2B companies (“Businessto-Business”) for economic growth, given the goals of Portuguese exports to reach 50% of GDP in 2027, it is important to understand how these companies look at how .. .

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The new digital paths for B2B Communication

The new digital paths for B2B Communication

The specific challenges brought about by the present crisis have introduced a deep digitalization in the activity of companies. This technological boost would already be on the horizon of many organizations, but it has now emerged with increased urgency and speed of implementation and ...

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