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Communication in Global Markets
Oct 28, 2024

Communication in Global Markets

What changed between 2020 and 2024? In the last four years, the way Portuguese B2B companies communicate in international markets has evolved significantly and a clear trend is anticipated regarding the growing importance of communication as a tool ...
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The challenges for companies in a B2B context

The challenges for companies in a B2B context

Dec 15, 2022

B2B Companies | InterComm Study The majority of the companies participating in the InterComm study show that they intend to increase their investment in Communication in the coming months, but the analysis shows that many organizations do not relate their...

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Communication in a global business strategy

Communication in a global business strategy

Dec 22, 2021

The scenario we have been living through over the last year, which few could have considered in their strategic planning, has taken companies by surprise and forced them to adapt in order to ensure their survival. To what extent does communication play a role in this?.

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B2B communication in global markets

B2B communication in global markets

Aug 31, 2021

The impact of the pandemic, and its many consequences, has meant that companies have faced, and continue to face, numerous challenges, forcing management to think differently. This goal of adaptation and redefinition has been, and will continue to be, fully...

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Communication as a priority for B2B companies

Communication as a priority for B2B companies

Aug 9, 2021

Communication as a priority for B2B companies In Portugal, there are tens of thousands of companies whose activity is the starting point of the production and distribution chains that sustain many of the big brands we've become accustomed to...

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The future belongs to the most agile

The future belongs to the most agile

Jun 14, 2021

The future belongs to the most agile The impact of a pandemic, which few or none had anticipated, has posed enormous challenges to companies and has given rise to a scenario of challenges and opportunities, particularly for startups. On the one hand, startups and entrepreneurs have not...

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Communication with strategic relevance

Communication with strategic relevance

May 26, 2021

Communication with strategic relevance Faced with challenges that have threatened the survival of companies in this pandemic context, the priority has been to ensure the sustainability of the operation, guarantee jobs, respond to commitments with...

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