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ESG in Focus: Communication for a Sustainable Future

ESG in Focus: Communication for a Sustainable Future

Num contexto em transformação, a sustentabilidade deixa de ser uma escolha para se tornar uma oportunidade estratégica. Comunicar de forma transparente os princípios ESG não é apenas imperativo, é essencial para construir confiança. "Vivemos num tempo em que a aposta...

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Opportunity Marketing by Marta Gonçalves

Opportunity Marketing by Marta Gonçalves

Opportunity Marketing It is no news that the interaction between brands and consumers has undergone significant changes over the past few years. The big reason for these changes has been the use of new technologies and the...

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The need to state a position by Marta Gonçalves

The need to state a position by Marta Gonçalves

The need to assert a position Brands today are faced with a complex dilemma: to assert a strong position on sensitive issues at the risk of losing part of their audience or, alternatively, to avoid taking concrete positions, not to take a stand on the issue...

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Good Information in the Age of Fake News

Good Information in the Age of Fake News

Age of Fake News Information is seen today as an absolute value. We seek to know who and what surrounds us and to make our own experiences and opinions known, in a permanent sharing that influences the reality of the media, the interaction between...

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How to Inform in the Age of Disinformation?

How to Inform in the Age of Disinformation?

How to Inform in the Age of Disinformation? We live in an age where the danger of misinformation has become unavoidable. Television and, at a later stage, social networks, have completely changed the way we communicate today and have given rise to the reality that today so many...

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Deep Understanding of the Reality of What We Communicate

Deep Understanding of the Reality of What We Communicate

A Deep Understanding of the Reality of What We Communicate The current media landscape is characterized by a speed that has never been seen before. The media's news cycles are increasingly shorter, but at the same time much more intense and destructive than in the past...

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Marking the difference without losing identity

Marking the difference without losing identity

Mark the difference without losing identity The identity of a brand, regardless of the area it belongs to, is one of its main assets. There may be several ways to characterize and evaluate it, but it is consensual to say that a brand's identity should be...

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Valuing the particular and authenticity

Valuing the particular and authenticity

Valuing the particular and authenticity The current communication landscape poses huge challenges to public relations professionals. What is the right strategy in order to assert and enhance the media presence of our brand? The valorization of...

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A more sophisticated marketing

A more sophisticated marketing

The role of marketing has been changing rapidly in recent years as the public's consumption habits have changed dramatically. Even companies with a track record recognize the importance of marketing when it comes to gaining credibility...

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