SayU

We are

Strategy that defines.
Creativity that amplifies.
Impact that results.

SayU is a strategic communications and marketing consultancy with a strong base in corporate and B2B, where everything starts with strategy - practical, applied and aimed at decision-makers. From there, creativity enters as a natural continuity, to shape the direction and translate it into relevant construction.

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Strategy

Where the voice is born

Public Relations | B2B Communication | Stakeholder Management | Marketing Communications | Media Relations | Public Affairs | EXPERIENTIAL MARKETING | Employer Branding | CORPORATE COMMUNICATION | CRISIS MANAGEMENT | Social Networks | ESG Communication | Sales & Networking | Corporate Events | Instruments & Communication | Events & communication | Digital Marketing | Content Hub

Creativity

Where the voice takes shape

B2B > B2C | Creative concepts | Communication platforms | Brand strategy and positioning | Campaign planning and management (on/off) | Content production (copy, photo, video, motion) | Brand activation and experiences (BTL) | Graphic design and art direction | Graphic identity | Digital communication | Internal communication | Branding for events and corporate event production
Lead the way

We do

Surgical communication:
strategic, creative
and business-oriented.

We help brands, organizations and people build awareness and reputation, creating tailor-made strategies and solutions that strengthen brand equity. We act in an integrated way, combining the right tools like a puzzle - and adding creativity to transform direction into memorable communication. We work hand in hand with commercial, marketing, communications and operations teams to improve effectiveness and generate business results.

Strategy
Creativity

U've got mail

Short reflections,
direct opinion.

Salgado sem memória

Em comunicação, a reputação não é o que a organização gostaria de lembrar. É o que o mercado não esquece As organizações fingem que não se lembram. Fazem rebrandings sem nomear o que aconteceu, mudam de liderança para apagar decisões coletivas ou publicam relatórios...

#U’veGotMail: Junho | O que Ricardo Salgado tem a ver com comunicação B2B?

“A sua organização está apenas presente ou está verdadeiramente a influenciar” A reputação deixou de se construir a uma só voz. A credibilidade de uma organização escreve-se em muitos sítios ao mesmo tempo e quase nenhum deles está sob o seu controlo direto. É sobre...

Between Earned and Endorsed: how to navigate the new relationship between media and influencers in Public Relations

“A fronteira entre relações com os media e engagement com influenciadores tem vindo a desaparecer de forma gradual. Em 2026, as estratégias de comunicação mais eficazes deixaram de tratar estas áreas como universos separados. Passaram a integrá-las em torno do...

Media Pitching in 2026: how to capture attention when everyone else is trying to do the same thing

“Os jornalistas recebem hoje mais contactos do que em qualquer outro momento. Têm menos tempo disponível, menos margem para filtrar e uma capacidade cada vez maior para identificar conteúdos genéricos, automatizados ou irrelevantes. Neste contexto, conquistar atenção...

The CEO as communicator: why executive visibility has become a strategic asset

“Houve um tempo em que a discrição era entendida como uma característica natural da boa liderança. O trabalho falava por si. A exposição pública era opcional. Hoje, essa ideia tornou-se incompatível com a forma como a confiança se constrói, como as organizações são...

Employer Branding as a Public Relations Strategy: reputation starts at home

“Antes de um candidato entrar numa entrevista, antes de um jornalista pegar no telefone, antes de um cliente aprovar uma proposta, já existe uma opinião formada sobre a sua organização. E, na maioria das vezes, essa perceção não nasce da informação que partilha. Nasce...

Reputation: conscious influence or unconscious waste

In professional services, clients buy what they understand. The rest is landscape (or, rather, vanity). No law firm, consulting firm or professional services firm is judged solely on what it knows. And their reputation is not built on the final opinion...

Good Friday, war and reputation: what you do when there are no answers

There are weeks when the calendar and geopolitics meet and force us to stop. This Holy Week is one of them. I'm writing this in a week in which the war between the United States, Israel and Iran is entering its second month and continues to dominate the international agenda. At...

Reputation can't just be rebuilt with roof tiles

The market watches as the roof remains open indefinitely After the passage of Storm Kristin, many factories remain exposed to the sky, waiting for roof tiles and stable power. Machines covered with makeshift tarpaulins, lines of...

U'VE Got Mail May: An organization's reputation begins long before what it communicates to the outside world

"An organization's reputation begins long before what it communicates to the outside world.” It starts with the way people understand strategy, interpret decisions and translate culture into behavior. It is the employees who give consistency to what the...

U'VE Got Mail April: After Easter, what remains is not rest. It's the question: is your organization being perceived or just existing?

"After Easter, what remains is not rest. It's the question: is your organization being perceived or just existing?” We are living through a time of crossing characterized by global tension, a period of uncertainty, and decisions without full visibility. In this...

U'VE Got Mail March: Change doesn't wait

“Disruption is no longer exceptional. It's structural.” Markets, social expectations and reputational risks are changing at a pace that no longer allows for delayed responses and with this acceleration, the responsibilities of leadership are not growing: they are multiplying. The big...

U'VE Got Mail January: Reputation can't be rebuilt with roof tiles alone

The phrase is the title of the first article I wrote for the weekly newspaper Sol. But the truth it contains goes far beyond a natural disaster. The lesson of Storm Kristin serves as a metaphor for any business crisis. In a global market where demand is not...

PR with Purpose and Sustainable Communication

Sustainability and purpose-driven communication have become central pillars of PR. Brands are now challenged not only to adopt environmentally and socially responsible practices, but also to communicate these efforts in an authentic way. There are several...

Internal Communication as the Basis for Reputation and Engagement

Internal communication is establishing itself as one of the main drivers of organizational reputation and employee engagement. Several insights show that organizations that communicate clearly, consistently and strategically with their employees build greater...

Authenticity and Transparency: Building Trust Through Communication

In a context marked by the acceleration of digital communication and a general increase in skepticism, authenticity and transparency have become central pillars of an effective PR practice. Recent reports by Agility PR Solutions, BrandBomb PR...

AI as a Strategic Partner in Public Relations

AI (Artificial Intelligence) is establishing itself as a central force in Public Relations (PR), transforming the way professionals plan, execute and measure communication. Far from replacing the human factor, AI is emerging as a strategic partner that...

Can economical tires be an option? Find out when they make sense for your car

With moderate use of the car, these tires offer quality and safety to drivers, balancing price and performance Choosing the right tires doesn't necessarily mean opting for the most expensive solution. On the market there are three main...

The Brand in Crisis: Recovering, Reinventing, Moving Forward

When an unexpected crisis - be it a cyber attack, a leadership error or a supply chain failure - hits a corporate brand, recovery and reinvention are no longer optional but imperative. Aon's latest global risk study...

Supply Chains with Purpose: Sustainability, Ethics and Communication

Supply chains are no longer mere cost centers or logistics networks. They have become critical spaces where sustainability, ethics and communication converge strategically. thinkPARALLAX shows that corporate sustainability reporting is evolving...

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