“In the epicentre of the communication transformation, we have become the benchmark consultant regarding helping brands and organizations connect with its stakeholders effectively.

Over the last ten years we placed the Integrated Marketing Communication in the heart of reputation gain. We built up innovative methodologies and implemented disruptive strategies, with a 13 degrees integrated vision, to help brands and organizations become noticed and relevant.

In an especially challenging time ahead, we will continue to work hard to transform challenges into winning bets and potential crises in moments of opportunity. More than ever, it is crucial to look with the right perspective, define a strategy and constantly adapt it to market circumstances, which must always be seen as an opportunity. In the coming years we know that we will continue to give voice to the connection that they need to know how to cultivate. The formula for communicating seems difficult, but it is simple: relevance + authenticity + impact.

In SayU we want to be the energy that brings about meaning and spreads the voice of brands and organizations.”

Marta Gonçalves

Marta Gonçalves


We are

SayU was born in 2009 with a clearly defined goal: to enhance brands’ and organizations’ Reputation through the talent of our consultants team and the operationalization of an innovative methodology, which translate in efficient and effective Marketing Communication tools.

Thirteen years later, it is proud of the path it has followed, the results achieved and the relationships built with all its stakeholders.


We do

We exist with the commitment of helping to put our reputation at the service of our Clients' business development through personalized Communication Marketing strategies and improving tactics and channels of contact with stakeholders. To this end, we design tailor-made instruments, build innovative concepts and messages and promote impactful actions. We work in an integrated way in the areas of Public Relations, Creativity and Design, Web Development and Social Network Management, and Event Organization.


we commit

We combine a comprehensive offer, market experience and team expertise in a highly personalized and customized answer to presented challenges.


The three finalists for the IT Solutions award, the technological vertical of the BMAP Contest supported by KCS IT, were selected. The maturity and quality of the more than 3.000 ideas presented mark the 12th edition of the initiative. Lisbon, September 27, 2022 –...

Crowdfunding campaign for “Portugal Out-of-the-Box” extended until September 30

Plataforma Portugal Agora challenges us to think and write Portugal for the next decade with the editorial project “Portugal Out-of-the-Box”. Extended until 30 September Crowdfunding campaign for investment and contribution Lisbon, 26 September 2022 – The platform...

Adaptation to social media

Communication on social networks requires some additional skills and an adaptation of style. As social networks are interactive, they require a personal and engaging way of writing rather than a didactic and authoritative approach. Big organizations, but...

Constant monitoring and analysis

A 'golden rule' on social media is to start by listening. Listening to social media can be done through individual subscriptions and regular visits to various platforms, or using a specialized application or service to monitor these media. There is...

Use of digital and social media

Public Relations uses digital and social media in many types and formats, but we can summarize some of the more typical ones. These - in addition to being the most prominent - proved to be the most effective. Here are some examples of using digital and...

An opportunity for reciprocity

Today, we are witnessing the greatest evolution in the history of Public Relations. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media as well as digital communications...

The organization of social media

In an organization, several departments manage and interact with social media platforms. These include marketing, public relations or business communications, and sometimes the IT divisions. Social Media Codes of Conduct Policies and guidelines must exist...

The structure of social media: risks and problems

Despite "self-correction" in social media channels, there are still, and always will be, major concerns about the spread of misinformation. Privacy and security breaches, troll and hacker attacks and cyberbullying occur daily. We can not...

The structure of social media: the evolution of the web

When companies analyze, develop and use social media, they have to take into account some factors that are instrumental in these processes. Digital Audiences The “digital divide” is real, meaning the lack of access to information and communication for thousands of...

The power of social media: the rise of social media

There are a number of fundamental features of the media that are not recent in the history of human communication. But thanks to the rise of social media, they have gained new relevance. Old attributes in new contexts The new philosophy...

The blog got its inspiration form the movie of the same name (which illustrates with precision how communication unfolds) and is SayU Teams’s primary communication tool. Here we highlight innovation, trends and practices in the marketing communication areas. A current reading to all those interested in these subjects.

Guided by results, in SayU Consulting we aim to answer the challenges/diagnosis with an integrated communication offer that works communication concepts of high reputational and commercial impact. In order to better assess our experience, please consult our portfolio and same case studies. portfolio and some case studies.


Rua Sampaio e Pina n.º 58, 2.ºD
1070 - 250 Lisbon

© 2022 SayU Consulting