“In the epicentre of the communication transformation, we have become the benchmark consultant regarding helping brands and organizations connect with its stakeholders effectively.

Over the last ten years we placed the Integrated Marketing Communication in the heart of reputation gain. We built up innovative methodologies and implemented disruptive strategies, with a 13 degrees integrated vision, to help brands and organizations become noticed and relevant.

In an especially challenging time ahead, we will continue to work hard to transform challenges into winning bets and potential crises in moments of opportunity. More than ever, it is crucial to look with the right perspective, define a strategy and constantly adapt it to market circumstances, which must always be seen as an opportunity. In the coming years we know that we will continue to give voice to the connection that they need to know how to cultivate. The formula for communicating seems difficult, but it is simple: relevance + authenticity + impact.

In SayU we want to be the energy that brings about meaning and spreads the voice of brands and organizations.”

Marta Goncalves

Marta Goncalves


We are

SayU was born in 2009 with a clearly defined goal: to enhance brands’ and organizations’ Reputation through the talent of our consultants team and the operationalization of an innovative methodology, which translate in efficient and effective Marketing Communication tools.

Thirteen years later, it is proud of the path it has followed, the results achieved and the relationships built with all its stakeholders.


We do

We exist with the commitment of helping to put our reputation at the service of our Clients' business development through personalized Communication Marketing strategies and improving tactics and channels of contact with stakeholders. To this end, we design tailor-made instruments, build innovative concepts and messages and promote impactful actions. We work in an integrated way in the areas of Public Relations, Creativity and Design, Web Development and Social Network Management, and Event Organization.


we commit

We combine a comprehensive offer, market experience and team expertise in a highly personalized and customized answer to presented challenges.


Event: Business Roundtable Date: February 16, 2023 Time: 09:30 am – 17:30 pm Location: Auditorium of Lagos Town Hall and Entrepreneur Factory at Marina de Lagos Lisbon, February 02, 2023 – The first Business Roundtable of 2023 will be held If February 16th...

The duty of companies to combat disinformation

Fake news, disinformation - words that unfortunately have become part of our everyday lives. In the face of the inescapable bombardment of information, and growing social unrest, companies must fight disinformation. In today's world, less and less things are...

Building brand awareness of companies

Among many interesting results, the 2022 annual Nielsen Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years, the consumer market has gone through a...

Meaning and impact of brand journalism

What is Brand Journalism? The term was coined in 2004, but the definition is still being debated. Despite this, it has become an important factor in business communication. As Pullizzi wrote in 2012 - "all brands, in order to attract and retain customers,...

Memes for brand communication

Memes have become a ubiquitous part of Internet culture. Especially for younger generations, it has basically become a second language. This leads us to the question: can companies use memes for brand communication? The answer is yes! The famous...

How PR and Marketing Work Together

Having data is good, but we need to have knowledge about how best to use it. The same applies to ownership of a license. Acquiring exclusive rights to use the Guinness brand did not lead to any success for the Linden Food Group as it did not...

Strategies to empower customers

In the B2B sector, your brand's main role is to satisfy your professional needs. However, sometimes you also need to empower your customers to succeed. Represent them on your behalf, and give them the tools to network and...

Public Relations and Journalists

The power of PR and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, the brand was guided by a general lack of knowledge among...

How to create a viral campaign

Everyone knows how to create a viral campaign. But this does not appear as easily as it seems. Luck plays a very small part in the equation. Most success comes down to acumen and creativity. It's a common misconception that spending enough money will eventually...

Study reveals strategic role of communication

The success of exporting B2B (business to business) companies is intrinsically related to the focus on communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating their critical role in managing the relationship...

The blog got its inspiration form the movie of the same name (which illustrates with precision how communication unfolds) and is SayU Teams’s primary communication tool. Here we highlight innovation, trends and practices in the marketing communication areas. A current reading to all those interested in these subjects.

Guided by results, in SayU Consulting we aim to answer the challenges/diagnosis with an integrated communication offer that works communication concepts of high reputational and commercial impact. In order to better assess our experience, please consult our portfolio and same case studies. portfolio and some case studies.


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1070 - 250 Lisbon

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