In an increasingly competitive job market, a positive employer branding strategy is essential, positioning and promoting your brand with the best candidates. According to Beamery, 59% of employers say employer branding is one of...
Memes have become a ubiquitous part of Internet culture. Especially for younger generations, it has basically become a second language. This leads us to the question: can companies use memes for brand communication? The answer is yes! The famous...
Human nature is to be curious. This principle set the stage for the following mix of PR and social experiments, which proved to be very successful for all parties involved, including the public. ComPTIA, the industry's leading association...
Social Media Content An important practical consideration in managing social media is that PR professionals don't need to produce all of the content. Many organizations are discovering and taking advantage of the culture of collaboration and...
A 'golden rule' on social media is to start by listening. Listening to social media can be done through individual subscriptions and regular visits to various platforms, or using a specialized application or service to monitor these media. There is...
In an organization, several departments manage and interact with social media platforms. These include marketing, public relations or business communications, and sometimes the IT divisions. Social Media Codes of Conduct Policies and guidelines must exist...
There are a number of fundamental features of the media that are not recent in the history of human communication. But thanks to the rise of social media, they have gained new relevance. Old attributes in new contexts The new philosophy...
Still at an early stage, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...
In setting and framing the agenda, PR professionals need to divert public attention. Not only that, but they can also use these strategies to bring various topics into the public consciousness. In a way, this is how successful PR is measured.
Gone are the days when we sent out press releases to an entire list of media outlets. The end of independence between an organization's sales, IT, marketing, or HR departments has also occurred. Simply put: the PR strategy...
LISBON
Rua Sampaio e Pina n.º 58, 2nd D
1070 - 250 Lisbon
© 2022 SayU Consulting
You should check 'Yes' or 'No' for each of the five Questions ...