u've got mail

Categories

Finance and Financial Services: an example of success

Finance and Financial Services: an example of success

In recent years we have seen some of the biggest success stories in branded content. Many come from the financial industry and financial services. American Express, Bank of America, Barclays, Blackrock, Credit Suisse, Citi, iShares, Mint,...

read more

Strategic vision to drive the business

A franchise operation in any industry requires constant oversight and strategic vision to be successful. One of the dimensions to be included in this strategic dimension is Marketing. Reaching customers and potential franchisees is fundamental and it is essential that...

read more
The theme of the decade that doesn't end in 2030

The theme of the decade that doesn't end in 2030

Sustainability Nowadays, sustainability is a key issue for companies' competitiveness, increasingly important for their short, medium and long term strategies. It is a growing demand from the various stakeholders – customers, investors,...

read more
Embracing the Customer Era

Embracing the Customer Era

Customer Age What do we understand by “Customer Age”? This term describes the latest in a series of changes that shape the business environment. The Production Era (1900 to 1960) was sustained in companies such as Boeing and Ford, the Information Age (1990 to 2010)...

read more
B2B can also be unicorns

B2B can also be unicorns

B2B Unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific dimension of business grows. An ambition that if...

read more
A Digital Content Strategy

A Digital Content Strategy

Content marketing is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers are now inundated with more marketing messages than ever before. This creates an environment of scarcity of attention, challenging...

read more
building a brand

building a brand

Marca Portugal In mid-September aicep organized a conference on the Marca Portugal with the aim of understanding how the country can distinguish itself and develop a long-term strategy for this management. The challenge is to work on the reputation that differentiates the...

read more
communication as a strategy

communication as a strategy

InterComm Report A recent study, developed by SayU Consulting in partnership with the Superior School of Social Communication and AICEP, reveals that a large number of companies lack an organized and transversal Communication structure. This is sent to...

read more

NEWSLETTER

LISBON
Edifício Castil
Rua Castilho 39 - 10ºE
1250-068 Lisboa

OPORTO
Pólo Casa dos Ferradores
Rua Cândido dos Reis 4400-073 Vila Nova de Gaia

© 2020 Say U Consulting