In an increasingly competitive job market, a positive employer branding strategy is essential, positioning and promoting your brand to the best candidates. According to Beamery, 59% of employers say employer branding is one of...
Challenges of the relationship between franchisor and franchisee
There is often a shared fear of failure between franchisors and franchisee. Franchisors may feel skeptical that their franchisees will not meet their agreed sales numbers, which can make franchisees feel...
Communication Campaigns for Sustainability
While some of us will make an extra effort to reduce our impact on the planet, we cannot do it alone. We need brands which have far more influence than a single person, to take transformative action. Companies from all sectors have pledged...
AI is for everyone
In addition to facilitating the daily routine of professionals, Artificial Intelligence (AI) can also be responsible for helping industries, companies, organizations and brands in their decision-making processes, improving dynamics and increasing financial returns. By...
The importance of specialization
The new edition of the "Status of B2B Marketing" survey conducted by Intelligenzia, a pioneering B2B marketing agency - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business to Business (B2B) segment will be able to invest in...
Employer Branding: Knowing how to make a Brand more attractive
There are various tools and approaches that companies can use to strengthen their Employer Branding strategy. Some of the most effective include: Employee testimonials - This practice is fundamental because candidates trust three times more...
The road to business success
Within a startup, the road to success is quite challenging, as only 30% of organizations manage to achieve it. Looking at the path achieved by various successful startups gives us a clearer view of the progress they have made...
PR for FinTech, B2B and SaaS companies
The competitiveness of the market requires companies to adopt specific strategies in order to improve their positioning. Financial Technology One of the examples of technology companies adopting Public Relations (PR) strategies is...
Local culture in the "4Ps" of the Marketing Mix
If a company decides to internationalize, it must be able to deal with the cultural identity of the countries with which it intends to establish business relations. The concept of "culture" brings to mind aspects such as language, different customs and traditions, religion,...
Personalization as a PR strategy
There is no doubt that personalised marketing goes a long way in encouraging consumers to buy a brand. People like to feel special and this fact is reflected in the way they behave on a daily basis. Developing a marketing strategy...