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Constant monitoring and analysis

Constant monitoring and analysis

A 'golden rule' on social media is to start by listening. Listening to social media can be done through individual subscriptions and regular visits to various platforms, or using a specialized application or service to monitor these media. There is...

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The organization of social media platforms

The organization of social media platforms

In an organization, several departments manage and interact with social media platforms. These include marketing, public relations or business communications, and sometimes the IT divisions. Social Media Codes of Conduct Policies and guidelines must exist...

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Robotic influence on media and public relations

Robotic influence on media and public relations

Still at an early stage, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...

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PR and media: defining and framing the agenda

PR and media: defining and framing the agenda

In setting and framing the agenda, PR professionals need to divert public attention. Not only that, but they can also use these strategies to bring various topics into the public consciousness. In a way, this is how successful PR is measured. 

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The change in the PR area – new challenges

The change in the PR area – new challenges

Gone are the days when we sent out press releases to an entire list of media outlets. The end of independence between an organization's sales, IT, marketing, or HR departments has also occurred. Simply put: the PR strategy...

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Digital transformation and the new Public Relations

Digital transformation and the new Public Relations

With the evolution of technology, Public Relations professionals had and must evolve in the way they work to adapt to the new challenges of the new Public Relations. This did not just happen in the field of Communication. Digital transformation has already happened in most industries. 

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From traditional RP to new RP 4.0

From traditional RP to new RP 4.0

Surviving in the digital age is not an easy task for brands and organizations. This conjuncture is characterized by the wide range of new gadgets and the predominance of social networking platforms. Thus, a path appears between the traditional RP and the new RP 2.0. 

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The change in Public Relations

The change in Public Relations

PR professionals practice a completely different activity than they did a few years ago. They have new ways of working, new methodologies to organize, lead and manage work.

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Empower customers

Empower customers

The main role of a B2B company is to respond to its stakeholders. But there are situations in which the best thing is for customers to represent themselves and, for that, it is necessary to train them with useful tools so that they can express themselves and interact. The engineers...

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