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Embracing the Customer Era

Embracing the Customer Era

Customer Age What do we understand by “Customer Age”? This term describes the latest in a series of changes that shape the business environment. The Production Era (1900 to 1960) was sustained in companies such as Boeing and Ford, the Information Age (1990 to 2010)...

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B2B can also be unicorns

B2B can also be unicorns

B2B Unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific dimension of business grows. An ambition that if...

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A Digital Content Strategy

A Digital Content Strategy

Content marketing is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers are now inundated with more marketing messages than ever before. This creates an environment of scarcity of attention, challenging...

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building a brand

building a brand

Marca Portugal In mid-September aicep organized a conference on the Marca Portugal with the aim of understanding how the country can distinguish itself and develop a long-term strategy for this management. The challenge is to work on the reputation that differentiates the...

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communication as a strategy

communication as a strategy

InterComm Report A recent study, developed by SayU Consulting in partnership with the Superior School of Social Communication and AICEP, reveals that a large number of companies lack an organized and transversal Communication structure. This is sent to...

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Communication to close deals

Communication to close deals

Communication to close deals The pandemic, and its aftermath, will continue to challenge the resilience of people and organizations. But there is a future focused on the joint construction of recovery, based on tools, instruments and teams that achieve a “restart” ...

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Digital Acceleration and Combination with Face-to-face

Digital Acceleration and Combination with Face-to-face

Digital Acceleration The specific challenges brought about by the pandemic have deepened digitalization in business activity. This digital acceleration or technological boost would already be on the horizon of many organizations, but it has now emerged with urgency and speed of ...

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Choosing a story

Choosing a story

Communication strategy In this complex environment, disorganized and aggravated by the pandemic, which requires a renewed "relationship" based on integrated Communication Marketing in order to pursue and achieve goals and results, organizations must ...

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Diversify to grow value

Diversify to grow value

Diversifying Of the various teachings of this pandemic, one of the most transversal is that it will be the environment that will dictate the path of organizations. In an environment of growth that yearns and looks forward - so that society is able to comply with the rules of confinement and ...

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Tell a story involving the brand

Tell a story involving the brand

VUCAH, the Volatile, Uncertain, Complex, Ambiguous and Hyperconnected environment The pandemic affects companies and organizations in different ways. For some it is a change that made little difference, but there were others that were little prepared for a transformation that ...

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