There are various tools and approaches that companies can use to strengthen their Employer Branding strategy. Some of the most effective include: Employee testimonials - This practice is fundamental because candidates trust three times more...
Within a startup, the road to success is quite challenging, as only 30% of organizations manage to achieve it. Looking at the path achieved by various successful startups gives us a clearer view of the progress they have made...
The competitiveness of the market requires companies to adopt specific strategies in order to improve their positioning. Financial Technology One of the examples of technology companies adopting Public Relations (PR) strategies is...
If a company decides to internationalize, it must be able to deal with the cultural identity of the countries with which it intends to establish business relations. The concept of "culture" brings to mind aspects such as language, different customs and traditions, religion,...
There is no doubt that personalised marketing goes a long way in encouraging consumers to buy a brand. People like to feel special and this fact is reflected in the way they behave on a daily basis. Developing a marketing strategy...
While some of us will make an extra effort to reduce our impact on the planet, we cannot do it alone. We need brands which have far more influence than a single person, to take transformative action. Companies from all sectors have pledged...
There is often a shared fear of failure between franchisors and franchisee. Franchisors may feel skeptical that their franchisees will not meet their agreed sales numbers, which can make franchisees feel...
Artificial intelligence is such a complex and rapidly evolving technology that it can sometimes be hard to imagine the practical applications it can have. Some of the world's most successful brands have been using AI for several years now and are reaping the rewards in...
In an increasingly competitive job market, a positive employer branding strategy is essential, positioning and promoting your brand to the best candidates. According to Beamery, 59% of employers say employer branding is one of...
Memes have become a ubiquitous part of Internet culture. Especially for the younger generation, it has basically become a second language. This leads us to the question: can companies use memes for brand communication? The answer is yes! The famous...
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