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Comunicar a sua marca

Comunicar a sua marca

A ferramenta de employer branding é adotada pela generalidade de negócios de sucesso, no sentido em que contribui para o seu crescimento e destaque dentro da sua indústria. As empresas recorrem a este tipo de ferramenta pois a competitividade que enfrentam obrigam-nas...

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Startups: Communicating beyond novelty

Startups: Communicating beyond novelty

How have the leading startups in the market managed to achieve success? Issues such as innovation, identifying trends and responding to new needs are key factors in their success. Find out about an effective strategy for communicating what they do...

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The nature of a startup

The nature of a startup

A startup is a business based on originality - it involves innovating in an industry as well as offering something that has not yet been created - and it is also a company that develops a unique service or product with the principle of being irresistible...

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The Role of Public Relations in Technology Companies

The Role of Public Relations in Technology Companies

Public relations (PR) plays a crucial role for technology companies, particularly as it supports the search for prominence and differentiation from other companies in the same industry. The role of PR is to be able to effectively reflect...

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The role of export marketing

The role of export marketing

Globalization and online commerce have contributed to the recent increase in international trade. What was once only possible for large companies is now accessible to SMEs and entrepreneurs. Products and services can more easily acquire a...

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The value of personalised communication

The value of personalised communication

Although it depends on the communication channel selected, how it is being used and other factors to consider, personalised communication generally means approaching a content or customer interaction and making it more useful, targeted...

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Communicating Sustainability in a strategic way

Communicating Sustainability in a strategic way

"Sustainability communication" cannot be defined without addressing the main objective of communication in a business context: profit. How can professionals in the field simultaneously achieve profitability and sustainability for their...

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Good communication as a business strategy

Good communication as a business strategy

Franchises depend on trust. Like any business relationship they require open and honest communication and a good franchise relationship is a valuable business asset to be nurtured and developed. By providing consistent, quality communication and support in...

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Powering marketing through AI

Powering marketing through AI

Artificial intelligence (AI) enables marketers to gain timely insights into the preferences and behavior of their customers and provides information on all dimensions related to how they consume products and...

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What is the impact of an employer brand?

What is the impact of an employer brand?

Similar to the way a corporate brand works (which provides a value proposition to customers by defining a particular offering in the marketplace), an employer brand includes the perception of your company as an employer, also describing the promise, or value proposition...

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