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Five tips for creating a PR plan

Five tips for creating a PR plan

When a company or organization is entering a new market, or when it launches new services or products, it needs to implement a Public Relations plan. In other words, you have to have a plan or be prepared to fail. Raising awareness is one of the hardest things to achieve in today's business world, so the following five tips for creating a PR plan may be important.

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Basic Roles of a PR Professional

Basic Roles of a PR Professional

For any Public Relations division to function properly, its roles must be clarified within the organization. Fortunately, it is possible to clarify them, with a focus on the basic functions of a public relations professional. 

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A story in the universe of a brand

A story in the universe of a brand

Stories are not all the same and companies and brands have more stories to tell than they realize. The challenge is to make them a good story. The dynamic and constant innovation of Marketing results in the emergence of new strategies all the time....

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Create a culture of Public Communication

Create a culture of Public Communication

Communication carried out by civil society, the State, Government and the third sector, focusing on the public interest and the formation of a democratic society committed to citizenship is the definition of Public Communication. Its ultimate goal is to shorten social distances...

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Franchising: We don't sell a brand that we don't communicate

Franchising: We don't sell a brand that we don't communicate

Investment did not “die” with the pandemic. Despite the uncertainty, or even because of it, the will to create new business opportunities remains present and has a positive impact on the market. The pandemic did not end the entrepreneurial spirit. See the example...

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B2B: an increasingly transversal specialization

B2B: an increasingly transversal specialization

Interconnected ecosystems The pandemic has brought new challenges to business and now it is necessary to look forward and, based on this two-year experience, to the future. Marketing, Communication and Public Relations (PR), in particular in its specialization...

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Communication in sustainability

Communication in sustainability

Communication on sustainability Companies are the engine of wealth creation and play a vital role in building a healthy and prosperous society that requires a more balanced focus on long-term sustainable development. At a time when...

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We are all “digital”. And now?

We are all “digital”. And now?

Digital destiny The last year has dramatically accelerated the “digital destiny” of communication marketers. Now, a number of trends promise to expand organizational responsibility and set new demands on everyone involved in the process...

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ambition to be unicorn

ambition to be unicorn

Start-up can be defined as an innovative company at an early stage, with great growth potential. Start-up conveys the idea of ​​rapid evolution and high growth at an early stage of the business, that is, a vision that is transformed into the creation of a model...

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Brands and Bots: Communication reinvented

Brands and Bots: Communication reinvented

Reinventing Communication appears to be a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will necessarily have to be different as well. It is important to know the trends and technologies designed to reach and involve...

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