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Create a culture of Public Communication

Create a culture of Public Communication

Communication carried out by civil society, the State, Government and the third sector, focusing on the public interest and the formation of a democratic society committed to citizenship is the definition of Public Communication. Its ultimate goal is to shorten social distances...

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Franchising: We don't sell a brand that we don't communicate

Franchising: We don't sell a brand that we don't communicate

Investment did not “die” with the pandemic. Despite the uncertainty, or even because of it, the will to create new business opportunities remains present and has a positive impact on the market. The pandemic did not end the entrepreneurial spirit. See the example...

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B2B: an increasingly transversal specialization

B2B: an increasingly transversal specialization

Interconnected ecosystems The pandemic has brought new challenges to business and now it is necessary to look forward and, based on this two-year experience, to the future. Marketing, Communication and Public Relations (PR), in particular in its specialization...

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Communication in sustainability

Communication in sustainability

Communication on sustainability Companies are the engine of wealth creation and play a vital role in building a healthy and prosperous society that requires a more balanced focus on long-term sustainable development. At a time when...

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We are all “digital”. And now?

We are all “digital”. And now?

Digital destiny The last year has dramatically accelerated the “digital destiny” of communication marketers. Now, a number of trends promise to expand organizational responsibility and set new demands on everyone involved in the process...

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ambition to be unicorn

ambition to be unicorn

Start-up can be defined as an innovative company at an early stage, with great growth potential. Start-up conveys the idea of ​​rapid evolution and high growth at an early stage of the business, that is, a vision that is transformed into the creation of a model...

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Brands and Bots: Communication reinvented

Brands and Bots: Communication reinvented

Reinventing Communication appears to be a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will necessarily have to be different as well. It is important to know the trends and technologies designed to reach and involve...

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shaping the future

shaping the future

MKT&COMM The dynamics of management, marketing and communication and public relations intermingle, and often overlap, in the current uncertainty of the economy and the future of work. However, there is one thing that seems certain: the Purpose of a...

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Recognition and relevance in the Portuguese market

Recognition and relevance in the Portuguese market

Public Relations Portugal The current situation has highlighted the need and importance for companies to build and manage relationships with their stakeholders. Communication thus emerges as a function with growing importance, now assuming a position...

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A Business to Business community

A Business to Business community

COMM2B In this last year, among the capacities and competences increased by SayU Consulting, the deepening of specialization in Business To Business Communication (B2B) stands out, through the project “Business-to-Business: Beyond Business Communication (B2B-BBC)”, what...

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