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Building brand awareness of companies

Building brand awareness of companies

Among many interesting results, the 2022 annual Nielsen Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years, the consumer market has gone through a...

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Strategies to empower customers

Strategies to empower customers

In the B2B sector, your brand's main role is to satisfy your professional needs. However, sometimes you also need to empower your customers to succeed. Represent them on your behalf, and give them the tools to network and...

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Availability and ethics of information

Availability and ethics of information

Big Data and Ethics It is essential that PR professionals understand the impact of big data and ethics on communication practices. The evolution of the web structure is rapidly accelerating, which makes the process even more challenging. Metadata and Intelligence...

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Five tips for creating a PR plan

Five tips for creating a PR plan

When a company or organization is entering a new market, or when it launches new services or products, it needs to implement a Public Relations plan. In other words, you have to have a plan or be prepared to fail. Raising awareness is one of the hardest things to achieve in today's business world, so the following five tips for creating a PR plan may be important.

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Basic Roles of a PR Professional

Basic Roles of a PR Professional

For any Public Relations division to function properly, its roles must be clarified within the organization. Fortunately, it is possible to clarify them, with a focus on the basic functions of a public relations professional. 

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A story in the universe of a brand

A story in the universe of a brand

Stories are not all the same and companies and brands have more stories to tell than they realize. The challenge is to make them a good story. The dynamic and constant innovation of Marketing results in the emergence of new strategies all the time....

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Create a culture of Public Communication

Create a culture of Public Communication

Communication carried out by civil society, the State, Government and the third sector, focusing on the public interest and the formation of a democratic society committed to citizenship is the definition of Public Communication. Its ultimate goal is to shorten social distances...

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Franchising: We don't sell a brand that we don't communicate

Franchising: We don't sell a brand that we don't communicate

Investment did not “die” with the pandemic. Despite the uncertainty, or even because of it, the will to create new business opportunities remains present and has a positive impact on the market. The pandemic did not end the entrepreneurial spirit. See the example...

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B2B: an increasingly transversal specialization

B2B: an increasingly transversal specialization

Interconnected ecosystems The pandemic has brought new challenges to business and now it is necessary to look forward and, based on this two-year experience, to the future. Marketing, Communication and Public Relations (PR), in particular in its specialization...

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Communication in sustainability

Communication in sustainability

Communication on sustainability Companies are the engine of wealth creation and play a vital role in building a healthy and prosperous society that requires a more balanced focus on long-term sustainable development. At a time when...

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