Digital transformation The digital transformation, associated with disruption and uncertainty, has had a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize...
Unicorn factory Whether dealing with investors, future partners or potential customers, being able to captivate the public is one of the most important skills for an entrepreneur in today's reality. Especially for those who have ambitions to be a unicorn....
Normally, when we think about digital transformation, we think about cutting-edge technologies – such as artificial intelligence, big data or machine learning – that help our businesses run faster and more fluidly. But these technologies do more than...
Purpose and Content The future of business starts at the forefront. And the front line is diversity. Diversity of content and purpose. Purpose brands grow twice as fast as others. And the challenge, and the purpose, for Marketing,...
International Market Business activities will be more successful, effective and efficient if they intentionally and strategically manage the communication processes with the different stakeholders. In the current context, investment in building this relationship is decisive and...
Managing reputation Reputation should be understood as the continuous improvement of all relevant actions and behaviors within the organization, in order to meet the expectations of stakeholders and foster feelings of admiration, esteem, respect and trust. THE...
Enhancing communication Communication allows the promotion of established values within an organization, as well as the creation of narratives related to all forms of tangible and intangible organizational capital. Boosting communication involves designing...
Context diagnosis Among these is the challenge of defining the intervention axes of an organization in terms of Public Relations (PR) and Communication, in order to reinforce its contribution to the creation of differentiation, reputation, trust and... .
Brand reputation At the beginning of the second decade of the 2st century, there is a commitment to consolidating and reputation of the brand. Communication communicates the company's identity and values to all stakeholders. In a Business to Business (BXNUMXB) business the customer is a partner ...
Importance of Communication In view of the impact of a pandemic that few or none had anticipated and which did not appear in the “crisis manuals”, the challenges faced by companies on a daily basis are many. Limited in the use of trends, histories, projections and planning ...
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