Branded content is a way of associating the brand with information or entertainment, which is often more valuable to the consumer than an association with advertising, is often ignored or even counterproductive. But for it to be effective and successful, you have to...
Public communication is different from government communication and political marketing. Governmental communication is the one used by a given government and has the objective of rendering accounts and stimulating the governed for the recognition and engagement of policies...
Public relations can help increase leads and help the brand grow. As a franchisor, focusing efforts on increasing leads is a necessity to build the business process and position the business as a market leader. Using a plan...
B2B Public Relations The concept of B2B Public Relations (B2B PR) is based on the recognition that most organizations, businesses and individual professionals sell products and services to other businesses rather than directly to the consumer. The scope...
Science of sustainability One of the most media topics within the science of sustainability is the reduction of CO2 emissions, or the ambition of carbon neutrality on the part of organizations. But you want to pay attention to emissions reduction announcements,...
Digital transformation The digital transformation, associated with disruption and uncertainty, has had a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize...
Unicorn factory Whether dealing with investors, future partners or potential customers, being able to captivate the public is one of the most important skills for an entrepreneur in today's reality. Especially for those who have ambitions to be a unicorn....
Normally, when we think about digital transformation, we think about cutting-edge technologies – such as artificial intelligence, big data or machine learning – that help our businesses run faster and more fluidly. But these technologies do more than...
Purpose and Content The future of business starts at the forefront. And the front line is diversity. Diversity of content and purpose. Purpose brands grow twice as fast as others. And the challenge, and the purpose, for Marketing,...
International Market Business activities will be more successful, effective and efficient if they intentionally and strategically manage the communication processes with the different stakeholders. In the current context, investment in building this relationship is decisive and...
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