Fake news, misinformation - words that have unfortunately become part of our everyday life. In the face of the inescapable bombardment of information, and growing social unrest, companies must combat misinformation. In today's world, fewer and fewer things are...
Having data is good, but we need to have knowledge about how best to use it. The same applies to owning a license. Acquiring the exclusive rights to use the Guinness brand did not lead to any success for the Linden Food Group, because it did not...
Communicating on social media requires some additional skills and an adaptation of style. Because social media is interactive, it requires a personal and engaging mode of writing rather than a didactic and authoritarian approach. Large organizations, but...
Today, we are witnessing the greatest evolution in the history of Public Relations. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media as well as digital communications...
When companies analyze, develop and use social media, they have to take into account some factors that are instrumental in these processes. Digital Audiences The "digital divide" is real, meaning the lack of access to information and communication for thousands of...
There are several ways in which Public Relations can help journalism and journalists in their work. Namely, by speeding up the creation of news and reducing the costs of its production through the distribution of reliable information. First of all,...
As the power of Public Relations grows, there are constant debates around concepts such as the benefit of information, agenda setting and framing. It seems that the power is shifting from journalists to PR professionals. A...
The year 2020 showed that companies are highly resilient. They were able to adapt quickly in the face of the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication properly? Considering the new expectations, solutions and the relevance of communication today.
Only through planned contact can the organization fulfill its mission and a successful PR should follow the three tips to become a successful PR
The future of business begins at the front line, which presents many challenges. Content and purpose can overcome them. Brands with a purpose grow twice as fast as others.
+351 211 926 120
(national fixed network call cost)
letus@say-u.pt