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The duty of companies to combat disinformation

The duty of companies to combat disinformation

Fake news, disinformation - words that unfortunately have become part of our everyday lives. In the face of the inescapable bombardment of information, and growing social unrest, companies must fight disinformation. In today's world, less and less things are...

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How PR and Marketing Work Together

How PR and Marketing Work Together

Having data is good, but we need to have knowledge about how best to use it. The same applies to ownership of a license. Acquiring exclusive rights to use the Guinness brand did not lead to any success for the Linden Food Group as it did not...

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Adapt Communication in Social Media

Adapt Communication in Social Media

Communication on social networks requires some additional skills and an adaptation of style. As social networks are interactive, they require a personal and engaging way of writing rather than a didactic and authoritative approach. Big organizations, but...

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The structure of social media: the evolution of the web

The structure of social media: the evolution of the web

When companies analyze, develop and use social media, they have to take into account some factors that are instrumental in these processes. Digital Audiences The “digital divide” is real, meaning the lack of access to information and communication for thousands of...

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Fewer costs to speed up news coverage

Fewer costs to speed up news coverage

There are several ways in which Public Relations can help journalism and journalists in their work. Namely, accelerating the creation of news and reducing the costs of its production, through the distribution of reliable information. In the first place,...

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The balance of power in Public Relations

The balance of power in Public Relations

As the power of Public Relations grows, there are constant debates around concepts such as the benefit of information, agenda setting and its framing. It seems that power is shifting from journalists to PR professionals. THE...

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New expectations, solutions and the relevance of communication

New expectations, solutions and the relevance of communication

The year 2020 showed that companies are highly resilient. They were able to adapt quickly to the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication correctly? Bearing in mind the new expectations, solutions and the relevance of communication today.

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