Fake news, disinformation - words that unfortunately have become part of our everyday lives. In the face of the inescapable bombardment of information, and growing social unrest, companies must fight disinformation. In today's world, less and less things are...
Having data is good, but we need to have knowledge about how best to use it. The same applies to ownership of a license. Acquiring exclusive rights to use the Guinness brand did not lead to any success for the Linden Food Group as it did not...
Communication on social networks requires some additional skills and an adaptation of style. As social networks are interactive, they require a personal and engaging way of writing rather than a didactic and authoritative approach. Big organizations, but...
Today, we are witnessing the greatest evolution in the history of Public Relations. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media as well as digital communications...
When companies analyze, develop and use social media, they have to take into account some factors that are instrumental in these processes. Digital Audiences The “digital divide” is real, meaning the lack of access to information and communication for thousands of...
There are several ways in which Public Relations can help journalism and journalists in their work. Namely, accelerating the creation of news and reducing the costs of its production, through the distribution of reliable information. In the first place,...
As the power of Public Relations grows, there are constant debates around concepts such as the benefit of information, agenda setting and its framing. It seems that power is shifting from journalists to PR professionals. THE...
The year 2020 showed that companies are highly resilient. They were able to adapt quickly to the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication correctly? Bearing in mind the new expectations, solutions and the relevance of communication today.
Only through a planned contact can the organization fulfill its mission and a successful PR should follow the three tips to become a successful PR
The future of business starts on the front line, which presents many challenges. Content and purpose can trump them. Brands with a purpose grow twice as fast as others.
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