u've got mail

Categories

Adapt Communication in Social Media

Adapt Communication in Social Media

Communication on social networks requires some additional skills and an adaptation of style. As social networks are interactive, they require a personal and engaging way of writing rather than a didactic and authoritative approach. Big organizations, but...

read more
The structure of social media: the evolution of the web

The structure of social media: the evolution of the web

When companies analyze, develop and use social media, they have to take into account some factors that are instrumental in these processes. Digital Audiences The “digital divide” is real, meaning the lack of access to information and communication for thousands of...

read more
Fewer costs to speed up news coverage

Fewer costs to speed up news coverage

There are several ways in which Public Relations can help journalism and journalists in their work. Namely, accelerating the creation of news and reducing the costs of its production, through the distribution of reliable information. In the first place,...

read more
The balance of power in Public Relations

The balance of power in Public Relations

As the power of Public Relations grows, there are constant debates around concepts such as the benefit of information, agenda setting and its framing. It seems that power is shifting from journalists to PR professionals. THE...

read more
New expectations, solutions and the relevance of communication

New expectations, solutions and the relevance of communication

The year 2020 showed that companies are highly resilient. They were able to adapt quickly to the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication correctly? Bearing in mind the new expectations, solutions and the relevance of communication today.

read more
The influence of social media on PR

The influence of social media on PR

Revealing a new contact paradigm, social networks are “cool”. In addition to being dynamic and allowing new modes of expression and conversation. But what will be its impact on companies and Public Relations? Can we say that there is already an influence of social media on PR, with a huge impact, and how are they improving? 

read more

NEWSLETTER

LISBON
Rua Sampaio e Pina n.º 58, 2nd D
1070 - 250 Lisbon

© 2022 SayU Consulting