The importance of a brand's image and reputation
The image and reputation of a brand, business, company or organization is crucial to its success.
As consumers, when we visit an establishment for the first time or decide to buy a product or service, we make decisions.
These decisions are made based on our perceptions, but that's not all:
- We are also strongly influenced by the opinions of those close to us, whether friends or family members who have been through the same experience.
- We are attracted by the layout, the location and everything that a brand can convey to us.
The reputation of an organization or a company is too valuable an asset to be undervalued.
We also know that the reputation created depends on the way a brand presents itself to the public, as this will define how it will be remembered by consumers.
Second Philip KloterIn fact, human beings don't just consume products, but first and foremost the image they create of them.
And an organization's image is only consolidated if its identity is well-founded. The results will only come when these two areas are well worked on: reputation and image.