5 Steps to create viral content

Whatever our objective in creating content, the main objective that any company has is to attract attention to our services or products. Here are 5 steps to create viral content that boost your social networks.

Create engaging content

Any marketing or communications professional knows that the public's attention span online is not so good. But this characteristic of the public is often misunderstood by these professionals. When we address this point, we shouldn't think that it's just about writing short content that people can read quickly. Readers prefer longer content that offers relevant insights and makes the time they spend reading a post worthwhile. So, instead of writing a short, irrelevant post, we should opt for a post that is longer but adds information that readers want to read.

Use good images

When we are developing content with the aim of making it go viral, we must make sure that it looks good when it is shared. This doesn't mean we should suffocate our post with images. It just means that we should break up the content with images to improve readability for readers. Images should always be relevant, taking into account the context.

Creating intelligent content

Generally, people want to share content that makes them look intelligent in the eyes of others. So, in order to have content that people want to share, we can include statistics and facts, tackle risky topics (that people avoid talking about) or even use humor and sarcasm (we must be very careful and use humor very intelligently).

Transmitting positivism

Being positive almost always wins the battle for viral content. Whatever the topic, we should always try to find a positive angle in order to generate positive actions from those reading the content.

Making content useful

We create content because we want to promote our brands, but why should anyone want to read and share that content? What is the reader's motive? We should give them these reasons right from the title. Whether it's to learn how to do something new, to inspire change or to discover a new product, the content we create must have a purpose for readers.