Marcel Araújo is the new Unit Director at KCS iT. The new member of the consultancy team will be responsible for the Salesforce and VisualCue platform development business unit, in an offer that makes KCS iT a pioneer in the European market.
Lisbon, November 21, 2017 - Marcel Araújo has joined the KCS iT team as Unit Director, becoming responsible for the business unit integrated into the consultancy's Consulting and Technology Services area, which will develop the Salesforce and VisualCue solutions. The consultant's experience in the context of implementing these solutions makes it possible to strengthen the positioning of KCS iT in the national market and makes it the first company to offer VisualCue technology in Europe.
In the view of Tiago Farinha, Managing Director of KCS iT, "An organization with the positioning and objectives of KCS iT needs to include innovation as a central policy in the way it approaches the market. This means being able to respond to the desires we identify in our clients and presenting solutions that efficiently meet these needs and increased levels of demand. Marcel Araújo's experience is a crucial factor in our being able to provide a pioneering offer in the context of KCS iT's operations.".
For Marcel Araújo, "the challenge presented to me by KCS iT involves understanding that any company that wants to survive in an increasingly competitive market and a more sensitive economic environment and in the face of rapid technological change needs to integrate information as a central asset in business development and in the search for success. The solutions to be developed by the KCS iT team are not restricted to a particular sector or type of company and are a differentiating dimension in the approach proposed by the consultancy to all market segments.".
With 15 years' experience, Marcel Araújo was previously Chief Operating Officer of CBCloud in Europe. He was also responsible in the Brazilian market for business development in Salesforce solutions in the southeast of the country and was in charge of the ES IN THE CLOUD event, developed in partnership with Salesforce and which brought together the main companies and managers in this geography.
At Deloitte, as Senior Manager, he held positions in Business Development in the TS&A - Technological Strategy and Advisory practice, and was responsible for structuring the consultant's operation in the state of Espírito Santo. Head of the PMO in projects to implement ERP (SAP), Identity and Access Management (IAM), IT Infrastructure, IT Strategic Planning (PDTI) and Processes, he was also responsible for structuring PMOs and Quality Assurance (QA) from a methodological point of view and best market practices.