Opportunity through crisis

 

A pandemic continues to take lives, tear families apart, destroy businesses and challenge the resilience of people and organizations. But there is a light at the end of the tunnel and for it to be bright and radiant and for us to be able to reach it and build a new future together, we need to focus on recovery. With tools, instruments and teams that can make this almost restart and be able to look at a world with a different reality and "seize the opportunity". And there's nothing like Marketing Communication to guarantee the efficiency and effectiveness of this. restart.

O caracter chinês de crise é oportunidade, porque as crises são, de facto, oportunidades para fazer a gestão destas mudanças. O foco terá de ser claramente uma capacidade para reforçar parecerias, para transformar relações com clientes e potenciar essa oportunidade criada pela situação o melhor possível. Sem esquecer os desafios de manter o profissionalismo das equipas e a capacidade das lideranças de continuar a construir as empresas nesta fase muito crítica. Capacidade que exige uma grande agilidade, a todos os níveis, e uma grande dose de resiliência e persistência, e que só será possível com uma comunicação bem estruturada e focada. Quer a nível interno e a nível externo.

In order to take advantage of the opportunities that exist within these contexts, you need management and focus. While this is a great asset at this stage, the big challenge on the other side is not to lose a vision of continuity, because the ability to resolve issues and to act quickly towards both internal and external customers is critical and fundamental at this stage. A phase of great resilience and positive spirit, the ability to reinvent, to create different forms. A phase of structural challenges while maintaining a very clear focus on the medium term.

You have to know where you want to go, you have to have a vision, not just of business, but of developing your own future, and you have to make sure that you don't deviate too far from that path. That path must continue to be built in order to get there, regardless of the most adverse phases along the way. Even with adjustments, which are normal and necessary, there has to be a focus on the goal, which is indeed challenging.

 

Um desafio, que traz de facto, uma oportunidade. Uma oportunidade de renovação de imagem, de construção de reputação. Count on us to do so and seize the opportunity together.