There are various ways in which Public Relations can help journalism and journalists in their work. In particular, by speeding up the creation of news and reducing the costs of producing it, through the distribution of reliable information.

Firstly, PR provides information, statistics and fact-checking for journalists. This allows them to find out or reassure themselves about the latest facts on the subject they are investigating. Journalists receive data from PR professionals, but it is only used if the information is reliable.

Mutual Benefits

All forms of media, including traditional print newspapers, place a high value on good images. Strong visuals help to telling the storyBut they also increase sales. They can even extend the time an internet user spends on the website. PR people know that any topic that provides quality images will be a good opportunity to secure media coverage through media relations.

Another way for PR to help journalists is - before issuing a press release or organizing an event - to identify people who are prepared to speak to the media. For journalists, finding real people who have been affected by a particular issue and want to speak publicly is highly time-consuming and expensive. Especially on issues such as health or personal finances, where people are generally less interested in sharing information.

Get relevant quotes

The creative process of planning ahead for future media content can also benefit PR. Even if they don't use it, journalists look to the press releases sent to them by PR professionals for ideas for new stories or features. In return, they provide opportunities for organizations to pitch story ideas to the media. This is a two-way process that at the same time facilitates mutual involvement.

A news story will include quotes from relevant people, including senior leaders of organizations involved in the story. PRs speed up the process of requesting a quote in response to an issue or story by providing and distributing these quotes. Many organizational news releases consist only of a quote from a responsible response to a news event. Interviews are also a regular media format and PR professionals speed up and simplify the process of organizing these interviews.