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Apr 30, 2018

Nordgreen, an online watch commerce startup

Nordgreen, an online watch commerce startup

Nordgreen, an online fashion watch startup co-led by Portuguese Daniel Rocha.

The aim of the e-commerce startup that wants to shake up the watch market. Nordgreen sells watches of the highest quality and design. All of them are inspired by Scandinavian minimalist aesthetics and with a concern for sustainability. Founded in 2017 by former McKinsey consultants and entrepreneurs.

Its first collection was designed by Jakob Wagner, a renowned Danish industrial designer who has worked with brands such as Bang & Olufsen, who has won several awards, but whose work has been exhibited internationally.

In just two hours, it reached its funding goal, with 118,000 euros already subscribed by 845 investors on the Kickstarter platform. This online platform is the largest in the world in terms of collective financing. However, it focuses on creative and innovative projects.

On site At Nordgreen you can find a bit of everything. From simple, inexpensive watches to watches that require a greater investment, you can find it all here. However, there are products for both men and women. All these factors make the startup a rising success.


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