The duty of companies to combat disinformation
Fake news, misinformation – words that unfortunately have become part of our everyday lives. In the face of the inescapable bombardment of information, and growing social unrest, companies must fight disinformation. In today's world, less and less things...
Building brand awareness of companies
Among many interesting results, the 2022 annual Nielsen Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years, the consumer market has gone through a...
What is brand journalism?
What is Brand Journalism? The term was coined in 2004, but the definition is still being debated. Despite this, it has become an important factor in business communication. As Pullizzi wrote in 2012 – “All brands, in order to attract and retain...
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