Backup

There's a lot of talk about normality from time to time, but less and less about going back to normal. But normality is what we have now and, as the world doesn't turn upside down, we're not going backwards. And that requires constant design, implementation and adjustment. This is inevitable today and will be inevitable from now on.

An adjustment of organizations with very significant constraints, which also occur at the level of communication and which force them, for example, in promotion plans to draw a general one and then go on to draw up various scenarios: one scenario that is the optimum and then various alternatives.

Designing this type of promotion plan requires backing up processes, so that reasonableness and objectives are maintained, and within the objectives the processes that are reasonable. All based on new, different and alternative forms of communication.

More communication aspirational and inspirational in terms of objectives and positioning, looking for ways to make value propositions tangible without depending on the functional response to a particular product, service or solution. Communication that makes the value proposition more elastic so that it can somehow go beyond the normal parameters of a sector.

A communication strategy that makes a value proposition tangible in a less tangible way than the standard, with a disruptive, creative approach that is known and recognized for its different way of approaching problems and presenting solutions.

Count on us to share their value proposition, their functional response, in a less tangible way, but more efficiently and with maximum effectiveness.