Competitive Intelligence or Business Intelligence is linked to the process of collecting, organizing, analyzing and monitoring information that supports the business.
Business Intelligence
It's a very important strategy for staying informed about your competitors' actions, for example.
The competitive intelligence process is crucial in the life cycle of an organization, especially for a startup on its first steps towards the market.
Nowadays, almost all markets are competitive and constantly innovating and changing, with increasingly demanding consumers.
That's why adopting a Business Intelligence strategy is one of the main keys to success these days. This is because it provides us with very important information about what our audiences expect, especially clients and consumers, and what our competitors think.
With technology and the WEB, it is possible to provide solutions for Business Intelligence to a greater number of people and create an integrated strategy.
O Benchmarking is very important for Competitive Intelligence activity, as it looks for best practices in order to maximize performance. It is also a process of comparing performance between two or more systems or forms of performance, in order to maximize efforts and find the best solution.