Today we're going to try to find the value of the unknown "visibility", focusing on the equation: Brand = reputation x visibility. We already know that the combined value of the two unknowns will result in the value of the brand, but what does visibility refer to?

A low visibility value is a problem and, even more worryingly, common for the existence of a company. According to statistics, 60% of consumers can say whether the reputation of the brand from which they have purchased a product and/or service is positive or not, but only 40% can identify the brand as being recognized or not.

A brand's visibility obviously refers to how visible it is in its market, whether or not it is recognized by the public and its peers.

In the transparent society we live in, a brand cannot afford to adopt a strategy of low keyThis will only be viable if the brand manages to make up for a lot in other factors. Being invisible is the same as not existing.

This does not mean, however, that we should devote ourselves exclusively to this concept and neglect the reputation valuewhich is very high in itself. The ideal way to build a successful brand will therefore be to create a combination of a solid reputation and visibility high. This combination will ultimately make it possible to create new relationship opportunities with new customers while maintaining existing relationships with existing ones.

If a company wants to be more visible, it doesn't have to invest more in advertising or expand its reach. target you want to achieve - brand visibility results from communicating about your products and services to your current customer base, as well as providing new business opportunities with knowledge about what you have to offer.