Call to Action is a call to action that is common on websites, in emails, and in advertisements, telling the user what should be done. When it comes to Marketing and Communication, the Call To Action Campaigns are ways to take advantage of opportunities.

But it's important to understand what your goal and purpose is in order to best apply it to each action. Call to Action (CTA) campaigns are ways to leverage opportunities that come from having a captive audience on your website, social media or email communication on your website, social media or even email campaigns to instruct and encourage them on what to do next. In Call To Action campaigns there are several important elements to include when the goal is to entice the right people to take actions that make sense in pursuit of results.

The CTA should be considered as a fundamental element of a strategy and should be understood as part of an action phase after an introduction phase, or even be part of an entire campaign. Marketing changes over the years. Previous strategies that were successful in the past may not make sense in the future. But the ultimate goal of converting leads is maintained. This is why CTA campaigns are essential. Even as trends change, as businesses evolve, it takes creativity and strategy to facilitate access and encourage action. The difference between a good and a bad CTA depends on the content that surrounds it and the context in which it is presented. The simpler, more direct and empathetic the CTA, the more effective.

By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, SayU awareness development around the brand and the organization.