Communication Strategy

In general, the pandemic has caused disorganization and worsened the situation in sectors that were already struggling. Prevented from traveling, the proximity to the client has brought a new challenge for professionals.

This relational dimension of proximity, which in the past was based on physical contact, cannot mean abandoning principles that are at the root of an organization's culture. The need to be close, to exchange ideas, to offer and receive inputs must continue. And it requires a reinvention of the "relationship" factor. The principle of proximity will continue to be present, but in a renewed form.

The companies that are most flexible when it comes to communicating are the most successful, striving to understand and adjust this relationship, recognizing that trust with customers is often based on communication, which should now, more than ever, be relational, personalized, genuine and based on the closeness that is possible.

This is fundamental to guaranteeing market positioning and a relationship of trust with customers. stakeholders, making it more likely to achieve the objectives. The main challenge has been how to keep communication active.

In view of the growing abandonment of traditional media and in this climate of uncertainty and doubt, faster and more targeted communication is required, coupled with an enormous capacity for adaptation and flexibility. At the same time, communication has become urgent in order to maintain the organization's reputation in the public eye.

Different visions of the role of communication in organizations make the internal structures assigned to it equally different: integrated structures dependent on the marketing area, professionals who occasionally support this area or communication centred on the management team or directors who place the communication strategy in their respective business units. Communication sometimes combines responsibilities for PR, brand positioning and identity, internal communication, commercial communication and commercial positioning guidelines.

The communication to be developed must be clear, promoting information and training to deal with content that is shared in a very dispersed way and encourages concern and confusion. The promotion to be carried out promises to be ambitious and inspiring for the company's objectives and positioning, finding ways to make the value of each proposal more tangible. The communication strategies of the future are geared towards digital environments and bringing companies into direct contact with the public, with lower costs than a face-to-face strategy and increased chances of success.

Communication emerges as the voice of brands in a context of increasing "noise", inspiring trust and serving as an anchor in the relationship with the public.

Count on us to give your brand a voice.