Intercomm study takes an X-ray of communication in B2B exporting companies, evaluating strategic communication and effective relationship management with customers stakeholders as something of extreme importance for national companies in adapting to the new domestic and international scenario.

Intercomm analyzes how companies are adapting to the new national-international scenario, a process that involves strategic communication and effective relationship management with their stakeholders. stakeholdersWith 58% of the B2B exporting companies surveyed saying that they will increase investment in order to strengthen these areas.

The study, which was developed by the Escola Superior de Comunicação Social and SayU Consulting, was supported by Aicep Portugal Global, and will be presented this Wednesday at an event that will take place in full online.

Thus, the analysis carried out by Intercomm shows that the management of the relationship with the stakeholders is an area that most companies delegate to their sales departments, with around half of those surveyed saying they work with communication agencies or consultancies.

The study also shows that around 90.3% of the women surveyed have a websitedirecting most of its communication investment through the media (70.6%), participation in Professional Fairs (70.2%), Advertising (59.7%), Business Missions (50.4%) and in Media Relations (41,1%).

Assessing the uncertainty of the current business scenario, the researchers responsible for Intercomm, Ana Raposo and Marta Gonçalves, say that companies are beginning to understand the increasing importance of management and communication.

The researchers also point out that the business of B2B organizations is based on relationships between different interlocutors, so "communication plays an essential role, adding value to companies and making them more competitive".

It should be remembered that Intercomm has integrated national and international business experience, academic and technical knowledge, statistical information and contact with the market under study, through a survey of more than 120 national B2B exporting companies from different sectors.