Emotional Communication

The first step in creating effective messages that can reach our target audience is to target is to develop a message capable of triggering an emotional response in people.

Human beings are naturally moved by emotions and emotional language can be a far-reaching tool.

Given the amount of information available every day and at all times, and essentially thanks to technological developments in recent years, brands that manage to create an emotional relationship with their customers also achieve a positive return.

A Harvard Business Review (HBR) suggests a simple model capable of identifying the path to follow when creating successful emotional stories (emotional communication), where it is possible to identify 4 steps capable of simplifying the process of storytelling.

In the first instance, the HBR emphasizes the ability to apply analytical methods of big data a clusters to the customer data that leads us to the second step, where we can identify the emotional motivation factors of customers with the greatest added value, capable of attracting the most attention.

The third step identified is to create a statistical model to analyze a large set of customers and brands, in order to compare results on the emotional motivations of each one.

Thus, it is possible to identify their emotional peaks during the process of deciding to buy a product and finally quantify the current and potential value of the motivating factors in order to create strategies that respond to them.

We need to connect, generate emotions and strengthen the relationship that consumers have with brands.

Thanks to rapid technological evolution and increasingly advanced and specialized marketing techniques, it is possible to gain in-depth knowledge of the interests and personal characteristics of target audiences based on the way they live and invest their time online.

The change in the business mentality when it comes to communication and its instruments has seen a major shift.

The small details that today we can ascertain more easily (and with greater precision) than 10 years ago can provide decisive information for investing in the right messages and strategies.

• What are my target's interests and passions?
• What do you like to see, hear and do?

Learn with us getting to know your target!