Learn how to boost your company's online reputation
These days, an organization doesn't exist in the eyes of the public if it isn't present on social media, has a website or appears on Google.
It is increasingly necessary for organizations to leave some kind of "online footprint" that doesn't go unnoticed in consumers' scrolls, which leads them to attract new customers, increase their notoriety and strengthen their positioning in an increasingly competitive market.
But how can we guarantee that reality offline of your activity being correctly reflected in your online environment?
According to a study carried out by InboundMD, which analyzed data on the online performance of healthcare organizations, we found some relevant conclusions that can be applied to your organization, regardless of your sector of activity.
But how important is it to have good online positioning?
- What your customers "say online" about your organization has a lot of influence on the image your future customers or consumers will have of your organization. Several studies show that feedback from current consumers, patients (in the case of the health sector) is a determining factor in the decision of your new or potential audiences
- Still in the health sector, and according to Pew Internet(http://www.pewinternet.org/) . 93% of patients seek feedback from previous patients online before choosing a healthcare specialist;
- 79% of patients give the same value to online recommendations as to face-to-face recommendations, so online "reptation" has a weight of around 50% in the final decision
- According to studies, 1 bad online recommendation can cost you 30 fewer clients/consumers
It's important to realize that today, online reputation and positioning is crucial for good engagement.