A Brand strategy is a long-term plan for the development and pursuit of specific goals for a brand. A brand is not a product, service, logo, website, or company name. It is much more than that: it encompasses everything that is intangible and that intangibility that separates brands. A powerful brand has enormous value for any company, regardless of its industry, size, turnover, etc. But to do this, it is first necessary to define a solid brand strategy that establishes the fundamental bases for building a brand.
Brand strategy consists of a set of actions designed to define, manage and maintain certain meanings associated with a company or a product, present in people's minds for as long as possible. Thus, a brand strategy must make the product or service, a unique and optimal solution to the desires and needs of its customers. At the same time, it must be a transmission belt for the company's corporate and marketing strategy, a catalyst for change, and be a fundamental inspiration for all the actions, behaviors, and decisions that the company takes. It must also function as a platform to give coherence to all internal and external messages to respond to and meet the desires of consumers and their products in the short, medium and long term. And above all, it must always adapt according to the context, since everything is related.
Acting as a guarantee of increased notoriety and building messages that clearly expose the vision, values and positioning, SayU gives voice to the organization with communication marketing to maintain and increase its reputation.
In partnership with an organization, SayU creates and disseminates information, executes a corporate strategy, and develops messages for a variety of internal and external purposes.