A brand strategy it is a long-term plan for the development and pursuit of specific brand goals. A brand is not a product, service, logo, website or company name. It is much more than that: it encompasses everything that is intangible and that intangibility that separates the brands. A powerful brand has enormous value for any company, regardless of its industry, size, turnover volume, etc. But, for that, it is necessary, in the first place, to define a solid brand strategy that establishes the fundamental bases for the construction of a brand.
The brand strategy consists of a set of actions designed to define, manage and maintain certain meanings associated with a company or a product, present in people's minds for as long as possible. Thus, a brand strategy must make the product or service a unique and optimal solution for the wishes and needs of its customers. At the same time to be a conveyor belt of the company's corporate and marketing strategy and a catalyst for change and to be a fundamental inspiration for all the actions, behaviors and decisions that the company carries out. It should also function as a platform that allows all internal and external messages to be coherent in order to respond and meet the wishes of consumers and their products in the short, medium and long term. And above all, always adapt according to the context, since everything is related.
Acting as the guaranty of increased notoriety and the creation of messages that display in a clear fashion the vision, values and positioning of a given organization in the market, SayU Consulting gives a voice to the organization’s conscience with marketing communication actions that aim to maintain its reputation.
In partnership with an organization, the SayU creates and disseminates information, executes a corporate strategy and develops messages for a variety of internal and external purposes.