● Eurona's strategy is based on a portfolio of customers coming from Eutelsat and the experience the company has in Spain
● The company's goal is to increase the number of users with 100 Mb satellite connection and open a channel with companies
Madrid, September 6, 2022 - Eurona, a company specialized in connectivity services and solutions for rural and remote areas, took another step in its international expansion plan by entering the Portuguese market. The goal is to grow in the residential sphere and take its satellite Internet service to unconnected locations.
Eurona's growth strategy in the Portuguese market, which aims to increase the number of customers with a 100 Mb satellite connection, is not starting from scratch. It is based on the market strength of other already consolidated operators with whom it maintains close collaboration.
This is the case with Eutelsat, a French telecommunications company that owns 39 communication satellites, and with whom it signed an agreement last June, through which it transferred to Eurona more than a thousand clients in the Iberian Peninsula.
In this way, Eurona wants to replicate in the neighboring country the strategy it has been carrying out in Spain, where it is the first operator to offer 100-megabyte satellite internet. Its goal is to bring connectivity to rural, isolated and remote areas of Portugal, thus reducing the digital divide that continues to act as a brake on economic and social progress.
According to the "Fixed Broadband Report: Connectivity in OECD Metrics", prepared by The Competitive Intelligence Unit consultancy, 18.7% of the Portuguese population, almost two million people, do not have access to 100Mbps Internet. This digital divide affects not only individuals in the neighboring country, but also small and medium-sized businesses.
A context of opportunity
Eurona is confident that its expansion strategy in Portugal will be favored by the fact that Portugal is one of the countries with the best frequencies in the range of speeds over 100 Mbps, similar to Spain, and in Europe only behind Sweden and Belgium.
According to Eurona's CEO, Fernando Ojeda, "our entry into Portugal also occurs in an ideal context, since the National Recovery and Resilience Plan (PRR) developed by the Portuguese government will allocate 15% of these funds, totaling 2,460 million euros, to the digital transition."
Eurona's entry into Portugal is part of the company's international expansion plan, which has more than 40,000 clients in Latin America, Africa and Europe, where the neighboring country now joins Spain, Italy and Ireland.
Eurona belongs to the Global Satellite Technologies Group, being specialized in connectivity solutions and services with more than 15 years of experience. It has a network of 150 professionals and over 40,000 customers in Europe, Africa and Latin America offering a connection with global reach, whether in remote areas, public spaces, urban areas, land or even offshore. It is currently backed by its main shareholder, the US fund Magnetar Capital and is in the 'Top 10' of telecom operators in Spain. For more information: www.eurona.pt.