The communication of events & exhibitions has been gaining prominence as a way to promote products and services of companies and organizations in a creative way that attracts customers and potential customers. They are not only for external audiences, they are also important for a greater involvement and relationship between the company's employees, providing moments of sharing, conviviality, team spirit and providing a sense of belonging. They are a way for organizations to showcase their work, motivate employees, and create relationships with the public stakeholders.

Corporate events are meetings organized by companies that provide interaction and knowledge exchange among participants. The action can have different objectives and allows direct contact with customers and potential customers, increase the credibility of a brand, and create a community. In addition, they can have the intention of teaching a subject to the members of an organization and also increase the engagement of employees.

The design, production and promotion of an event requires specialized teams committed to its success, as well as its integration into the overall marketing plan and to leverage the brands' business results. The results of corporate events are important and beneficial to an organization. As long as they are seen as an investment and are well organized.

Every event and every initiative of the organization is subject to disclosure and a possibility of outreach enhanced by the dynamics conferred by the very nature of an event. A SayU Consulting creates opportunities for information about the organization's activity, displayed as a promoter of a differentiating contact and as a basis for brand exposure and dissemination.