Follow Up - Its importance

Any brand wants to appear as many times as possible in the media. However, even with the enormous growth of the media onlineThe truth is that the media space is getting smaller and smaller. As a result follow up to certain press releases or editorial proposals should be a tool to consider. However, the same follow up must follow certain rules and respect journalists' time and logic.

Firstly, and if we are not talking directly to the editor of a particular story, it is important to bear in mind that journalists are, in most cases, dependent on the decisions of their editors and that they do not control the timing of them.

It's also important to know how to wait for the right moment to get back in touch. There are countless times when the journalist himself has no idea whether or not the story is going to be published. Calling constantly can have the opposite effect to that intended and, ultimately, can even "kill" a relationship with the journalist in question.

Finally, it is essential to know how to listen to a "no". There may be several reasons why the topic in question isn't interesting, but when the journalist says they're not interested, it's best to listen. accept that answer and don't insist.

These are just a few tips to ensure that the work of follow up produce results.