Company managers are daily faced with important media challenges, given the visibility and exposure of their organizations, to which it is important to provide an effective response. In this sense, the Training and Media Training has as its objective to endow the participants with competencies in relationship with mediaIt's a good idea to have a media interview, elaborate key messages, and simulate media interviews.

A Training and Media Training is one of today's most important communication tools, because it offers greater knowledge of the rules of the game behind the scenes in journalism, in order to prepare those who wish to expose themselves in the media. communication.

Besides oral communication, it is essential to know the language and formats of each medium to improve the relationship with journalists. The close and permanent contact with media provides mutual benefits: on the one hand, it makes it easier to advertise an organization's services and, on the other hand, it allows media quick and secure access to both decision makers and employees working in an organization.

With Training and Media Training, both those with more responsibility and those with less decision-making power in an organization will know how to behave towards a media professional, how to construct and disseminate information, control the length of an interview, and also, develop your own interlocution skills and to know how to deal with and act towards the media in case of crisis.

The different types of media and their respective platforms are communication tools par excellence in a multidisciplinary strategy based on complementary approaches. The development and dissemination of journalistic content and selective approaches to the media allow the mass dissemination of information to a wide audience or the contact with a sectorial target through specialized publications.