Global Dimension

Faced with the internationalization of business and the globalization of markets, the ability to deliver global marketing strategies is increasingly important. Achieving consistency in this positioning internationalThe global dimension and the renewed need for "relationships" can bring benefits, with the reinforcement of a single message and standardized solutions.

The biggest obstacle for any organization seeking a global presence is the risk of adopting a stereotyped approach when targeting consumers in other geographies. Although consumers in Portugal behave in a similar way to consumers in the rest of Europe, for example, this does not mean that the same generic marketing strategies can be applied without redefinition and reorientation.

Depending on the needs identified, the experience and localized services of partners in each destination country or region should be used. This approach creates a cohesive and highly effective solution, with the adaptation and implementation of the international business strategy at a local level, taking into account cultural, commercial or technical differences in each market.

An agency with a "local" dimension is able to identify and address specific challenges, reach certain segments of the public and address particularly relevant areas of activity, ensuring greater operational and commercial efficiency. It knows the market. It understands the culture, history and demographics, but this dimension of stakeholders goes beyond that. Do you know who the main stakeholdersHow they position themselves, what they want and what they think... they have a wealth of knowledge waiting to be explored.

Being "local" also means fostering connections, networking e public affairs; an agency can leverage the creation of a network and help find people and organizations that drive business goals.