GO>Express has partnered with Say U Consulting to communicate its rebranding and new market positioning. The corporate strategy of the Barraqueiro Group's express freight transport company is to create a differential associated with its offer of personalized services.

Lisbon, March 30th, 2015 - Transporta becomes GO>Express through a rebranding which includes a change of name, logo, operational philosophy and relationship with the market, and which will give rise to a communication strategy for 2015 to be developed in partnership with Say U Consulting. The new corporate strategy to be implemented by the company which is part of the largest private transport group in the Iberian Peninsula, the Barraqueiro Group, translates into a different positioning for the company with customers, suppliers, competitors, the market, employees and the media.

Manuel Sousa Antunes, Sales & Marketing Director at GO>Express, "The Transporta name is recognized in the market for its history and greatness. However, we want to be seen in a way that is more in line with what we actually are today: an express operator with fast and personalized distribution. Those who interact with us - customers, employees and partners - already perceive Transporta as an express operator. GO>Express and the values of dynamism, contemporaneity, innovation and creativity. However, we need to extend this vision to the market in general. This is therefore the main purpose of the rebranding and the motto for the communication that we will be developing throughout this year.".

Say U Consulting thus becomes responsible for designing and implementing the communications consultancy strategy to be developed by GO>Express in 2015. The aim is to increase the visibility of the offer, which consists of a wide range of distribution services in highly specialized formats and express delivery solutions.

The new positioning will be presented at the sector event "Supply Chain Meeting 2015" and is associated with the recent opening of drop points in Lisbon and Porto, whose strategy emphasizes the personalization of services GO>Express and the proximity provided to the recipients of the respective clients.