The advantages of monitoring the competition are now widely accepted. However, the way in which this process should be carried out still raises some questions in the PR industry. Here are 5 tips to make competitor analysis a real asset:

1. Identify the competition right. The first step in this whole process is to identify the most suitable competitors for our organization. The market, the size of the analysis or the identification of the stakeholders are some of the variables to take into account.
2. Select the right metrics. An analysis of the competition will only make sense if it is carried out using the right metrics that can help us build more effective communication with better results.
3. Choose the communication channels to analyze. The first step should be an analysis of the most accessible communication channels, namely social networks or the website. The use of analytics makes perfect sense in this type of practice.
4. Listening to the audience. The public's perception of our competition will help us understand how we should position our own organization. An excellent solution if your budget allows it.
5. A picture is worth a thousand words. Once the process is complete, think visually. Presenting the results in a graph makes them easier to understand. After all, a picture is worth a thousand words.