A marketing plan serves as a fundamental complement to an organization's business strategy. It defines all the details related to the expected evolution and changes in the market, and is constantly analyzed, evaluated and adjusted to adapt to the needs of the organization and the customer. Understanding whether the marketing plan used translates into results can help save resources and ensure the success of the proposed objectives, in a series of factors that go beyond the volume of sales.

Customer response in its various forms can help determine what kind of reactions the marketing plan is eliciting. Online or face-to-face questionnaires, feedback on the service or comments on social networks can reveal what consumers think and tell us which campaigns have the most impact.

If the reach of your message is expanding, marketing strategy is the likely cause. Marketing that penetrates new geographies or audience segments, either by recommendation from current customers or by natural growth indicates a positive experience as well as an effective marketing message.

Your partners will give you feedback on whether your plan is working, revealing the effectiveness of your efforts in relation to associated brands, suppliers and retailers.

Sales professionals are an important barometer for measuring marketing effectiveness. Ask for feedback and confirm that the message you are spreading and the way it is being spread is effective.