Rules for using Twitter to market your product
Social networks are a vital tool for running a business these days.
Companies that avoid networks like Twitter run the risk of falling drastically behind the competition. There are right and wrong ways to use Twitter, not all tweets will have the same impact.
Here are some basic rules for organizations wishing to use Twitter:
- Tweet often.
Those who are new to Twitter may find tweeting the same content over and over again unpleasant. However, if the average person follows a couple of hundred accounts, how often do they see a specific tweet from a specific account when browsing? It happens very rarely.
- Use relevant hashtags.
It's important to make each tweet as useful as possible, using relevant hashtags. Every field or area of content has related tags and so do many large companies. By adding tags to a tweet, anyone who searches for that term or tag will see that tweet, not just your followers. This increases coverage with minimal extra effort.
- Follow your followers.
For growing companies and new accounts, Twitter is a great place to grow your following. The easiest way to do this in the beginning is to follow lots of people who are active. With many people following back, you increase your reach. If they don't follow back, it's easy to ignore and try again with someone else.