Creating an Incentive Program is a good method to maintain or increase productivity, performance improvement, engagment and involvement with the company's issues and challenges.

An incentive program consists of a system of goals and rewards, aligned with the company's objectives, in order to recognize, stimulate and reward employees and work teams that achieve a high level of performance. This practice can be applied in small, medium or large companies, whose main interest is to reinforce the importance of each of its employees to the organization.

Incentives can be financial and non-financial, and it is important to remember that for an Incentive Program to have results it is necessary to establish clear communication, set achievable goals, meet deadlines, and have a management and leadership team that is active and involved with employees and company affairs.

A Incentive Program is fundamental for any company that aims to demonstrate that it values and recognizes the importance of its professionals. Among its main advantages are the attraction and retention of talent, the improvement of the company's results, the reduction ofturnover (staff turnover) and absenteeism or the improvement of the organizational climate. When an employee feels valued and proud of the place where he or she works, there is a much greater sense of commitment and belonging.

By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, SayU enhances the development of awareness around the brand and the organization. With the goal of retaining the loyalty of the current customer base, the strategy developed in this area builds a relationship with new customers and partners, becoming a complementary component of the organization's business strategy.