Mistakes to Avoid when Preparing for an Interview

A interview is always a moment of enormous media exposure. As far as the work of a public relations professional is concerned, it's not always easy to control all the variables at play. Although most of the time the situation is one of "confrontation", the interview should always be prepared in the best possible way.

In today's article, we look at some mistakes to avoid when preparing for an interview:

• Completely master the topics covered and know how to substantiate them. When preparing an interview, we know what topics the journalist wants to cover, at least in general terms. However, the interviewee must have a complete grasp of the topic and be able to substantiate it. Otherwise, there is a risk that the journalist, especially if they have some experience, will perceive some insecurity on the part of the interviewee and exploit this.
• Have prepared answers to the most sensitive questions. When conducting an interview, some topics are more sensitive than others. In this situation, there are two alternatives: agree in advance that no comments will be made on the subject or, alternatively, prepare an intelligent response in which you can somehow get around the subject.
• Having something relevant to say. An interview requires the interviewee to have something relevant to say, at least for the journalist. If our client doesn't have a point of view on a particular topic, the interview can become uninteresting and, ultimately, the output ends up not being beneficial for the customer.

These are just a few tips to ensure that the interview goes according to plan. Although it's a very positive moment for the client, some homework is always necessary.