New Communication Strategies

Data Driven Communication, Virtual Reality (VR) and H2H Communication are among the new communication strategies for achieving results in an increasingly competitive market. The digitalization and technological innovations of recent times have brought new challenges to business communication, which has undergone significant changes. Companies now have to readjust the way they communicate with consumers, making use of the new digital tools of the present. And what are these tools?

 

1. Data Driven Communication

Data: that's the key word. Personal, demographic or behavioral data is an important tool for companies to learn more about consumers and to be able to personalize their communication according to the specificities and interests of each individual. Companies like Google and Facebook are already preparing to dominate the world of data, guided by artificial intelligence for more personalized, dynamic and interactive communication.

 

2. Actionable Insights

Studying user behavior from graphical platforms in real time is beneficial for companies, as online behavioral patterns provide them with new insights to plan and interact with each consumer. If before the consumer wasn't valued as much as he is today, it seems to us that now all eyes are on him.

 

3. Paid Media, Native Advertising, Sponsored Articles

Companies are becoming storytellersThey have a story to tell and they want to be heard. What the present shows us is that companies will continue to bet on paid stories in traditional and modern media and include them in their public relations strategy.

 

4. Sales Leads

The number of leads commercials generated is the new metric that companies will want to use to measure the results of public relations. The leads commercials provide metrics that are more objective, relevant and adapted to impressions, Advertising Equivalent Value or even engagement.

 

5. Virtual Reality (VR)

We've reached one of the hot issues of the moment: virtual reality. Brands are incorporating this tool to provide consumers with more immersive and sensory experiences, based on the use of virtual reality glasses that act as mediators between the physical and virtual worlds. Facebook itself is going to challenge its users to social interactions in a virtual world. Are we close to eliminating the border between these two worlds?

 

6. H2H Communication

Despite technological advances making companies more dependent on technology, communication will focus on the person-to-person relationship. These interactions will be characterized by greater personalization, emotional ties and authenticity.