Crisis Situations: 3 New Scenarios
The development of new technologies, particularly those social networks, has brought countless opportunities in terms of communication. However, it has also given rise to new potential sources of crisis. Here are three examples:
- On Twitter, it is quite common for baseless rumors to surface. This type of communication can quickly go viral and lead to a crisis that jeopardizes the reputation of the organization in question.
- The theft and misuse of private and sensitive information on these networks is now one of the potential crisis situations for which an organization must prepare. Although it is not possible to fully protect your brand against these types of situations, it is extremely important for a company to know how to prepare its employees proactively and, at the same time, to consider what to do if it becomes a victim of such a situation.
- A brand finds itself in a crisis situation involving sensitive issues, such as sexual harassment or gender equality. In situations like these, it is extremely important to know exactly what message you want to convey. These days, nothing that is written or said can be erased. A statement A poorly written statement or a thoughtless social media post can cause irreparable damage to a company's reputation.
In communication—and especially when it comes to its digital aspect—we must carefully consider exactly what we are going to say and how we are going to say it.