Paid Social: Communicating through paid content

Thousands of articles are published all the time, in different formats and for different purposes. Whether on social networks, blogs or other audiovisual platforms, information on the Internet is always on the move and circulating everywhere. However, when we ask ourselves what is interesting and valuable, we are no longer in the field of large numbers. Although there are thousands of pieces of content, few of them hold our attention. But can paying to highlight content bring good results?

Paid social content or paid content is a strategy that is growing significantly.fThis content is being integrated into the marketing plans of various brands. By paying a stipulated amount, this content ends up being sponsored or advertised on users' timelines or on corporate pages on social networks such as Facebook, LinkedIn, Twitteramong others. In other words, for a fee, content gets immediate prominence. It's literally the price you pay for visibility.

In addition to this highlight, the paid social content brings with it a fdemographic toolfIt also allows thefina exactly the audience you want to communicate to, directing a personalized message and more eficient. This ferramenta makes it possible to segment the various audiences according to gender, region, age, interests and thus helps to guide the path of the message to be conveyed.

As the money invested is always looking for a return, more than this segmentation, the paid social content brings other benefitsfSignificantficatives: generate brand awarenessleads to a call to action and allows cross-channelIt can be incorporated into more than one channel, either mobilevideo or marketing offline. Now, it's up to companies to assess whether this is a good investment and whether it can really be included in their marketing budget. In the long run, the hope is that this cost will turn into value.