The work of the journalist, or communicator, and of those engaged in editorial production, also an integral part of communication marketingis not limited to researching and writing texts. Often, editorial work demands daily tasks that go far beyond the traditional skills of the writing professional and are part of the Production of Journalistic and Editorial Content.

Calculating the budget for a project or an action, presenting a proposal or editorial grid, or planning a project that involves several collaborators or different interlocutors are tasks that, beyond traditional editorial skills, are often imposed on those who dedicate themselves to writing.

From Production of Journalistic and Editorial Content are part of the calculation tools applicable to various scenarios and purposes, whether to work with data for journalistic and editorial articles, or to automate budget calculations, plan projects or schedule actions; presentation tools with the goal of "selling" an idea or a project and others that facilitate project management, in tasks such as the coordination of collaborators, planning control and even tools dedicated to collaborative editorial production, which allow the production of content shared by several people, the review and annotation of texts produced and version control.

These tools of Production of Journalistic and Editorial Content have the objective of facilitating the lives of writing, communication and also marketing professionals, whenever they have to perform this type of tasks, tasks that involve the production of informative content, whether in the scope of media or organizations, generating the correlation with obtaining information, writing informative materials, and creating editorial products.

The different types of media and their respective platforms are communication tools par excellence in a multidisciplinary strategy based on complementary approaches. The preparation and dissemination of journalistic content and selective approaches to media allow the mass dissemination of information to a wide audience or the contact with a target sectorial through specialized publications.