It is a strategy that aims to respond to new customer needs and broaden the current market or even conquer other markets. Marketing communication for product launches is a way to structure the objectives before, during and after the launch. For a successful product launch you first have to know who might be interested in the product, what it adds to the market, and what problem it solves for potential customers. Then evaluate the competition, how the product differentiates or compares to other current product offerings.

Defining in advance how much you can spend on the priority actions in the plan is decisive. A fixed budget can help with financial control. A marketing plan for a product launch will only be successful if you know well who your target audience is and how to communicate with them. Thus, it will be possible to choose the ideal means for disclosure, from TV to e-mail marketing. Before putting the plan into practice, it is fundamental to test the product and campaign concepts, and even the packaging. A campaign concept pre-test can evaluate whether the product appeals to the public, whether the message conveyed is the right one, and whether it conveys credibility and trust. With the validated conceptIt is possible to do a communication pre-test, evaluating the pieces themselves, whether films or images, and realize what feelings they arouse in the public and impact on the purchase decision and involvement. For all this it is very important to follow the whole process of the marketing plan for launching a new product on the market. After the execution of the plan, keep an eye on the results of each action. Frequently analyzing the evolution facilitates decision making and provides agility to implement any changes that may become necessary.

By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, SayU awareness development around the brand and the organization.