Although many people confuse or even think that Public Affairs and Public Relations are the same, they are two different things. different conceptswith distinct objectives and clear differences.

The distinction between these two concepts can be decisive for the efficiency of an organization. Both are important in the relationship with stakeholders and in the implementation of the organization's strategies, but their objectives and ways of acting are quite different.

Public Affairs is more appropriate in direct relationship with the public, for example in legislation or public administration. Their messages tend to be less commercial. Whereas Public Relations are more appropriate in the relationship between the company and the public, and can even be considered as an extension of the company's customer service department. marketing.

Both aim to create long-lasting relationships of trust between the organization and its stakeholders. stakeholders. Before making a choice between Public Affairs and Public Relations, it is important to think about the organization, its audience, what you want to convey and how.