A Say U Consulting will be responsible for the repositioning strategy of the entrepreneurship initiative Believe in PortugalThe project is based on the GO360º communication model, created by the agency to work on startup communication. The same model will also be made available to the initiative's finalist projects, which will have access to a partnership with the consultancy to develop their communication strategies. The first phase of the seventh edition of the initiative is currently underway, with the process of receiving applications running until January 15, 2017.

"The current context and discourse in the national market reveal a preponderance of the start-up phenomenon and an increased appetite for putting entrepreneurial projects into practice. Based on this observation, we thought it made perfect sense to apply Say U Consulting's know-how and experience in the context of communication through a solution designed from scratch for this type of organization and which would work as an element to boost its recognition, sustainability and growth," explains Marta Gonçalves, the agency's managing partner. "The partnership with Acredita Portugal, which has lasted three years, helped shape GO360º, the model we developed to be applied to the design of communication strategies for startup businesses," she emphasizes. In this sense, each of the winning ideas in this edition of the Montepio Acredita Portugal competition, which will be announced in June, will be given the opportunity to develop a communication plan in partnership with Say U Consulting.

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