The Role of ROI
Everything that involves an organization's operations must have a ROI measurable - and this is particularly true when it comes to any marketing tool. When it comes to online marketing, the written and visual content published must be tested and measured to ensure that it is successful.
In most cases, the longevity of a particular online marketing method is influenced by much more rapid changes than marketing methods used in the context offline. If you use content marketing in a marketing strategy, performance evaluation is the best way to determine the success of each individual content campaign or publication.
When it comes to marketing, some of the content will be geared towards conversions (for example, the offer pages on a website), but some will be geared towards building brand awareness and reputation online (for example, your social media platforms). This is why the metrics and key measurement factors are not unique and depend to a large extent on the objectives identified and the strategy to be implemented.