SayU Consulting is the new communication partner of the Portuguese Franchising Association (APF) and its mission is to reinforce its communication strategyat a time of "new challenges for companies and entrepreneurs and opportunities for the franchising sector".
Franchising
The consultancy will thus be responsible for boosting the APF's message in support of the franchising ecosystem in Portugal, promoting its visibility in the eyes of the public. stakeholders and strengthening its role in innovating and promoting the sector.
"Faced with a scenario that has changed and in which even some of the channels of contact with the public have changed, it is important that we have an effective communication strategy. We have a message to get across, to make the value of franchising tangible. In order to achieve this, the contribution of our partners is fundamental and this is the purpose of the link that has now been established with SayU Consulting", Cristina Matos, Secretary General and CEO of the APF, said in a statement.
For her part, Marta Gonçalves, Managing Partner of SayU Consulting, refers to the importance of communication in any organization, especially against a backdrop of challenges in the business environment. "SayU's proximity to brands' challenges in reaching their audience and conquering their space allows us to look at the APF's purpose in a different way when trying to understand how its role and reach can grow and evolve. This is the challenge we set ourselves."
In Marketeer