It is the tool used by organizations,as an employer, to present and promote your brand, values, and positioning in an attractive and sustained way. An effective Employer Branding strategy is vital in attracting and retaining the best talent. In an increasingly competitive world, companies are adopting employer branding as a way to retain the best employees, to grow, and to stand out from the competition. This is a strategy that aims to reinforce the positive aspects of working in the organization in order to strengthen its image and attract talented people to its staff.

When well executed it allows employees to look at the company as a great option for their career - an opportunity for the development of their productive potential and professional appreciation. In this way talented candidates compete for available positions and employees do their best to secure a place in the company.The result is the building of high performance teams, a significant increase in productivity and the company's competitive conditions in the market.

Its successful implementation requires planning so that it does not become another initiative implemented with enthusiasm and abandoned because it did not produce the anticipated effect. Defining an employer branding strategy is a strategic pillar for the positioning and success of an organization, which requires effective and unbiased communication. A recent statistic reveals that 92% of employees would consider changing companies if they received an offer from an organization with an excellent value proposition in terms of employer branding.

Acting as a guarantee of increased notoriety and building messages that clearly expose the vision, values and positioning, SayU gives voice to the organization with communication marketing to maintain and increase its reputation.

In partnership with an organization, SayU creates and disseminates information, executes a corporate strategy, and develops messages for a variety of internal and external purposes.