When companies voluntarily adopt positions, behaviors, and actions that promote the well-being of their internal and external publics, it is called social responsibility. The concept, in this vision, involves the benefit of the collectivity and the common good. There are several Social Responsibility Programs. There are several reasons why all companies should invest in Social Responsibility, such as the involvement of employees in projects and charitable causes, increasing their motivation and contributing to the improvement of the organizational environment; the strengthening of your company's public image through its recognition as an entity with social awareness; and the development of corporate values based on teamwork, through projects aimed at sustainability.

This is a voluntary practice, which should not be confused by actions imposed by the government or by external incentives, such as tax benefits. The Social Responsibility Programs should not be confused with philanthropy or social assistance and should be understood as a continuous process of improvement of the company in relation to its stakeholders. stakeholders. Most companies that adopt social responsibility programs result in more sustainable growth, benefits in their image, and a lower propensity to litigation or legal problems. Social responsibility provides organizations with a better relationship with society in order to promote development based on the idea of triple bottom lineIn other words, leveraged on a tripod that is environment, economy, and society.

Acting as a guarantee of increased notoriety and building messages that clearly expose the vision, values and positioning, SayU gives voice to the organization with communication marketing to maintain and increase its reputation.

In partnership with an organization, SayU creates and disseminates information, executes a corporate strategy, and develops messages for a variety of internal and external purposes.