According to Nielsen's international report "Global Survey Premiumization"It is known that 33% of Portuguese people have improved their financial situation in the last 5 years.
This leads us to conclude that their purchasing power has consequently increased and that they increasingly value specific characteristics in a product.
Quality, a comprehensive range of products and the fact that a product provides a good experience.
Consumers increasingly value the benefits that a product offers them and the solutions they can benefit from by purchasing a particular product.
And when we talk about productThe first question on our consumers' minds is: Does this product meet my needs?
When we refer to a "brand" (and not a product), what do consumers value most?
If we focus on another recent study by Nielsen, we can also see that consumers are increasingly valuing the attitude and behavior of a brand.
A diversity of offer, and concern about sustainability are steps towards the success of an organization or brand, regardless of the sector in which it operates. When it comes to sustainability, it's important to try to promote and respect good social responsibility policies.
Therefore, the reputation that is created by the "footprint" of your brand's attitudes and behaviors is relevant and decisive for your business and your brand.