Communication Trends to Apply

With consumer behavior constantly changing, we've highlighted some marketing trends for 2018.

2017 brought good communication opportunities for small companies that knew how to leverage their digital marketing. Whatever the size of the business and the organization, it is essential to work on communication. You need to know your consumers.

•  Mobile communication

According to the We Are Social 2017 survey, smartphones are already at the top of the list of devices most used for web searches. Some 51.4% people use smartphones and prefer them to the traditional computer. With this data, it's easy to see that your organization's website should be smartphone-friendly, as it's likely to be viewed more from these devices.

• Videos and streaming

Video consumption has grown by 90% in the last year, with YouTube being the preferred channel for 42% of the world's population. Consumers are increasingly looking for videos and live broadcasts.

Consumers are looking for the "face" or "faces" of the company and are trying to identify with it. It is therefore increasingly important to prioritize video and image content. Start, for example, with short but useful videos with good sound and image quality - and this will help your strategy and your organic reach.

• SEO

According to statistical data, at least 66% of today's companies are already investing in computer technology. SEO to boost your content and business.

In a nutshell, this tool consists of a set of structural and content techniques that can make your site more relevant and position it higher in search engines. As a result, it attracts more visitors to your pages and optimizes your content.

Some of the techniques that can be used through SEO are:

• Tags
• Titles in body text (h1, h2, h3)
• Link Building
• Keyword use
• URL
• Producing consistent content
• Promotion of content on social networks

The digital world is becoming more and more demanding and organizations that want to boost their communication must seek to comply with a well-defined digital strategy, and these trends are essential for improving their content.