At a time when market is highly competitiveIt has become necessary for companies to acquire one of the strongest methodologies for generating new business opportunities, the thought leadership.

Thought leadership is a form of influence and breaking social norms. To become a thought leader you need to be able to communicate your ideas to the right audience. Thought leadership should be an entry point to a relationship, it should intrigue, challenge and inspire even people who are already familiar with the organization, helping to start a relationship where one doesn't exist, and improve existing relationships.

Due to complexity and timing of the decision-making process associated with the B2B context and the number of players involved, Thought Leadership can be particularly useful in creating a relationship with organizational clients.

A strategy of this kind can help anyone involved in the business management process to define a shared alignment in the organization regardless of the challenges identified, recognizing the problem and working as a team to find the answers to it.

For communication professionalsA strategy in this field makes it possible to categorize and frame solutions in the client's terms, a crucially important factor if we want to align the brand and its message with the issues and needs of the public we work with and target, strengthening the degree of consolidated relationship.

As Ralph Nader once said, "The function of leadership is to produce more leaders, not more followers".