The Influencers

According to a report released by Business Insider spending on influencer marketing is expected to reach 5 to 10 billion globally by 2020. The influencer craze doesn't seem to be slowing down, so it's no surprise that more and more industries are turning to social media to use influencer marketing as part of their sales strategies.

But there are precautions to be taken when choosing an influencer to advertise your products. First of all, we should try to understand the type of audience each influencer is targeting and whether they are the right fit for our strategy. We should also try to understand how these influencers communicate with the public, what their tone is, the type of content they produce, and whether their personality fits what we want to convey.

It's very important to establish the level of sponsorships and partnerships well. We must make sure that we are on the same page as the influencers when it comes to publicizing sponsorships and the content they will produce. Outlining whether the person will have greater flexibility in creating the content or whether they will have to follow a rigid script for promoting the products is a point that should be discussed very well with the influencers. It is also very useful to have a flexible budget for each influencer, bearing in mind that there is no regulation in the market for these services.

O influence marketing is a dynamic and creative area that has incredible potential. When done well, it will benefit both the business and the influencer. If you can find THE influencer who personally aligns with your brand and believes in the values you stand for, you'll be halfway to a successful partnership.

Count with us to help you.