The new Public Relations
With the evolution of technology Public Relations had to evolve the way they worked.
Not so long ago, for a PR person to meet someone required a substantial investment in face-to-face contact and consequent travel. With the introduction of platforms capable of bringing together two or more people onlineThis task has become easier and cheaper to carry out.
A PR professional communicated in a general way to reach the target audience. This is because they used tools that hardly allowed them to personalize their message. Nowadays, a PR professional is one click away from sending a message to anywhere in the world.
Social networks and the Internet mean that news spreads at breakneck speed, allowing PR professionals to keep up to date with what's going on in the world. This wasn't possible with the old PR people, who only had to resort to information in traditional formats.
Contemporary PR people have their work cut out for them thanks to the technologies that help them carry out their work. As new technologies are implemented every year, PR people need to be on their toes to keep up with the trends.