The activity of Public Relations in Portugal emerges around the 1950s sponsored mainly by multinational companies.

Always associated with a marketing aspect that emerges as a bridge of dialogue between the various audiences and that through various means transmits the good image of an organization.

For Ivy Lee, known as the father of PR, public relations is a communication technique, which aims to create a favorable climate of mutual understanding between an organization and its publics, where one of the main focuses of its performance is to promote the image of the institution with its target (intended audience).

But how do PR and sales relate within a company? Where do they find common ground?

This question can be answered, if we realize that nowadays, "selling" is much more than creating profit: it is also about establishing relationships, market orientation and keeping the focus on the customer.

We can see this with the example of the impact that a relevant and well-planned event can have on the life of an organization and for its business activity. An appropriate and creative tone of communication conveys intangible values and attributes such as brand image, corporate culture and the positioning of the organization.

Public Relations and all that it involves, undoubtedly play a key role in achieving the company's business objectives and are the best way to reach all audiences and stakeholders, according to the level of involvement and expectations they have towards the organization.

Here is a summary of some of the advantages of using public relations to achieve an organization's business objectives:

1. They create and increase product awareness;

2. They explain the characteristics of the product to internal and external audiences;

3. They stimulate the appetite to buy;

4. They convey and consolidate a capital of trust with the public;

5. They inform and motivate employees for sales;

6. They build image and generate goodwill;

7. They promote the brand.

Source

Say U Consulting